Why Your Business Needs a Blog You might be wondering ‘why should a new business owner, with limited resources, invest their time and money into adding a blog to their site?’ The answer is simple: blogging is a great way to reach new clients and establish yourself as...
Small Business Tools to Grow Your Business MIT Professor Neil Gershenfeld once said: “Give ordinary people the right tools, and they will design and build the most extraordinary things.” We couldn’t agree more. At 100 Pound Social, we firmly believe that running...
What are Social Media Marketing Metrics? Social media is a key part of your wider marketing strategy. It’s business-critical to understand the impact of your social media strategy and how to measure social media marketing performance. So, what are metrics in...
How to Use Curated Content Content curation is often used in the context of art and collecting, but it can be applied to pretty much anything. In the digital marketing world, content curation is the act of finding, filtering, and sharing relevant and valuable content...
Using LinkedIn Marketing for Lead Generation We’ve all heard about how businesses are leveraging their online presence to generate leads, especially those in the business-to-business (B2B) arena, but have you ever wondered how you could utilise these strategies...
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