Small Business Tools to Grow Your Business MIT Professor Neil Gershenfeld once said: “Give ordinary people the right tools, and they will design and build the most extraordinary things.” We couldn’t agree more. At 100 Pound Social, we firmly believe that running...
What are Social Media Marketing Metrics? Social media is a key part of your wider marketing strategy. It’s business-critical to understand the impact of your social media strategy and how to measure social media marketing performance. So, what are metrics in...
Using LinkedIn Marketing for Lead Generation We’ve all heard about how businesses are leveraging their online presence to generate leads, especially those in the business-to-business (B2B) arena, but have you ever wondered how you could utilise these strategies...
Engaging With Existing Clients Retaining existing customers is just as important as attracting new ones for any businesses. While you can increase sales by pushing product promotions and advertising, you can also do this by optimising your LinkedIn profile. Your...
Marketing Reads and Business Books: the Source of Real Expertise Are you a fan of business and marketing reads in book format, or is your information-sourcing purely digital these days? In today’s hectic world it’s never been easier to find the information you’re...
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