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Mark Hulton

Co-Founder, HBD Partners

“So User-Friendly, It Just Works”: How HBD Partners Grew Their LinkedIn Audience with 100 Pound Social

126%

Increase in Impressions

130%

Increase in Engagement

157%

Increase in Clicks

HBD Partners Banner Image

We’ve developed a massive following because of 100 Pound Social, the proof’s there.

HBD Partners is a recruitment consultancy focused on hospitality and commercial roles across the UK, Europe, and the Middle East.

Industry

Staffing & Recruitment

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Building Visibility and Awareness

The company excels in sales, relationship-building, and placing top-tier talent—but lacked a consistent, impactful presence on social media.

Co-Founder, Mark Hulton, says, “Being a recruitment consultancy, LinkedIn is really our shop window. It’s key to have a defined presence on the platform.”

“But we just didn’t have the time or internal resources to make that happen ourselves.”

Looking for a cost-effective way to grow their digital marketing efforts without hiring in-house, HBD Partners joined 100 Pound Social’s £100 Posts Plan in August 2022.

The Challenge

Creating a Strong Social Media Presence

Mark and his team knew digital marketing was vital for brand awareness—especially on LinkedIn—but like many small businesses, they simply didn’t have the capacity or budget to build and maintain it internally.

“We run a small business. It’s very hands-on. The only alternative would be to hire someone, and we’re definitely not at that stage yet.”

Creating consistent, tailored, high-quality content still took time and effort, which they didn’t have.

“Sure, I could create posts with AI tools now, but I still have to do it. That’s the difference. With 100 Pound Social, it just gets done. And the consistency is the hardest part.”

The Solution

Tailored Content That Grows Reach and Saves Time

From the start, onboarding with 100 Pound Social was seamless and efficient.

“It was really well-organised, so user-friendly, and it just works,” says Mark. “You really drilled down into our tone, goals, and the image we wanted to project.”

The plan delivers tailored posts across Mark’s personal LinkedIn and the HBD Partners’ company page, three times a week.

It’s content that engages, informs, and raises awareness in the right regions—all while taking zero time out of the team’s day.

“It all gets done in the background. We’ve saved a huge amount of time.”

Posts Crafted

Click on a post to make it larger

HDB Post 3
HBD Post 1
HBD Post 6
Untitled Design

100 Pound Social really drilled down into our tone, goals, and the image we wanted to project.

The Results

A Bigger Following and Stronger Market Visibility

Since working with 100 Pound Social from August 2022, HBD Partners’ LinkedIn presence has exploded in the last three months:

  • +126% Impressions
  • +130% Engagement
  • +157% Clicks

“We’ve developed a massive following because of 100 Pound Social. The proof’s there. It was tiny, but now we have more than 2,000 followers on our company page.”

“The content is engaging, great value for money, and the turnaround time is phenomenal.”

A recent month-long content push focused on the Middle East resulted in a 25–30% increase in candidate enquiries.

And the consistent exposure means HBD Partners stays front of mind: “People comment on how interesting and relevant the posts are. There’s a much greater awareness of who we are and what we do.”

“It looks and feels like we have a marketing team behind us. It’s great value for money—and I’ve recommended it already.”

The content is engaging, great value for money, and the turnaround time is phenomenal.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.