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Leopold Diouf

Managing Partner, Concentric

Concentric Improves its Visibility and Builds Credibility with Expert Social Media Management

Before we worked with 100 Pound Social, we didn’t really have a social media plan.

Concentric is a boutique search recruitment agency specialising in tech and digital recruitment.

Industry

Staffing & Recruitment

Plan

Social Media Posts Plans, Blog & Newsletter Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Building Visibility With Expert Social Media Management

We chatted to Concentric Managing Partner Leopold Diouf about his experience working with 100 Pound Social.

Prior to this, Leopold says the company did not have a social media strategy.

“Nothing was planned. When we came across an article, we’d just share it,” he recalls.

The Challenge

Lacking the Time and Resources to Create Engaging Social Media Content

Leopold recalls the biggest challenge when it came to Concentric’s social media platforms was having the time and resources to create content.

“Before we worked with 100 Pound Social, we didn’t really have a social media plan,” he says.

“This was something we wanted to implement. If we had done it ourselves, it would have been too consuming and a headache.”

“On top of that, we aren’t native English speakers, so that would have made it even more complicated.”

He says the company partnered with 100 Pound Social because they wanted to use social platforms to speak with their target audience.

“Initially, it was to help us get more visibility and awareness, and build credibility,” he says.

“We mostly work with business leaders within the technology and digital space, and we needed to find a way to speak with them.”

The Solution

Achieving Visibility with Expert Social Media Management

Concentric signed up for the Posts Plan opting for three posts per week to the company’s Twitter and LinkedIn profiles.

A few months later, the company increased this to five posts per week.

A dedicated Content Creator and Editor craft bespoke content for Concentric’s social media channels each month.

“We have a plan with five posts a week and that gives us good visibility,” Leopold says.

“We wanted to be visible on social media every single day.”

The company also signed up for 100 Pound Social’s Blog Articles.

Posts Crafted

Click on a post to make it larger

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We have a plan with five posts a week and that gives us good visibility.

The Results

Using Social Media to Build Brand Credibility

Leopold says since partnering with 100 Pound Social, he has received good feedback about the company’s social media and blog content from both candidates and potential clients.

“They see our posts and even if they don’t interact with them, they see we are putting out good information. Then, they know who we are and that helps build a relationship,” he says.

“It gets us more visibility and more credibility.”

Leopold says he is confident in his Content Creator to handle the company’s content.

“I don’t even check the posts,” he says.

“The Monthly Review Form was useful at first but now things are running smoothly, we don’t need to request any changes.”

He adds that he enjoys working with 100 Pound Social because the team is professional, accessible, and approachable.

“I’d recommend 100 Pound Social because the team is coachable, and if we need anything changed, it gets done within 24 hours,” he says.

“It’s a good service, the job is well done, and there are nice people working there.”

I’d recommend 100 Pound Social because the team is coachable, and if we need anything changed, it gets done within 24 hours.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.