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Case Study

Blusource Recruitment Achieves a Consistent Online Presence with Social Media Marketing

INDUSTRY

Staffing & Recruitment

Website

https://www.blusource.co.uk/
"I think the content you create actually is more varied than we would probably put out ourselves, which is a good thing!"
Bjorn Jones
Recruitment Director, Blusource Recruitment

Case Study

Blusource Recruitment Builds its Online Presence by Outsourcing its Social Media Content Creation

Blusource Recruitment specialises in recruiting accountancy, HR, finance, office, and executive talent for permanent, contract, and interim roles. 

We chatted to Blusource Recruitment Director Bjorn Jones about his experience working with 100 Pound Social. 

Before partnering with 100 Pound Social, Bjorn recalls that the company’s social media management was ad hoc due to a lack of time. 

“There wasn’t any continuity to it. The odd blog, the odd article: nothing consistent,” he says.

The Challenge

Building Brand Awareness through Social Media Marketing

Bjorn says it is important for Blusource Recruitment to be active on social media because a lot of the company’s business comes through referrals and general awareness. 

“Rather than becoming a direct sales business, we want people to be aware of us without being salesy,” he explains. 

“This is why social media marketing is the direction we want to develop, rather than cold calling and mailouts.” 

The Solution

Generating Awareness through Engaging and Interesting Social Media Content

Bjorn signed up for 100 Pound Social’s £100 Posts Plan which features three posts per week to his LinkedIn and Twitter profiles.

“This plan offered value in terms of what it cost,” he says. 

“It also allowed us to not have to recruit someone to do our marketing but increase our presence: it was a good halfway house.” 

Every month a dedicated Content Creator and Editor craft posts for Bjorn’s social media profiles. 

“I think the content you create actually is more varied than we would probably put out ourselves, which is a good thing!” he says. 

“We are putting out information who want to work with us that is interesting and engaging.” 

Bjorn also signed up for Content Panel access, which allows him to preview his posts before they are published each month. 

“I like to see what is going out just to double-check. It gives me a bit more peace of mind,” he says. 

Posts Crafted

Click on a post to make it larger

“The plan achieves a constant awareness of the business so that we’re in people’s minds consistently.”

Results

Achieving a Consistent Online Presence with Expert Social Media Management

Bjorn says the £100 Posts Plan has helped Blusource Recruitment achieve an online presence with little effort on the company’s side. 

“The great thing about the plan we have is that there’s little input from our side,” he says. 

“I’d recommend 100 Pound Social to business owners looking for a consistent online presence, who don’t have the time to manage their social media themselves.”

The Next Steps

If you’re ready to raise visibility of your company on social media and generate new business, we’d love for you to work with 100 Pound Social.

Click here to select a plan and sign up.

To learn more, schedule a demo call below:

Schedule a demo

Join a 30-minute live, interactive demonstration call. 

Select a date and time to join us to find out how our services work and which plan is right for your business. We’ll get in touch with you privately after the public demo call (up to 3 guests).

Or request a one-to-one call to chat over your questions.

Lucy Barton

Lucy Barton

Claire Ellson

Claire Ellson

Marisa Maxwell

Marisa Maxwell

Lucy Barton

Lucy Barton

Claire Ellson

Claire Ellson

Marisa Maxwell

Marisa Maxwell

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