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Maria Ferrer Lori

FitSprint

How 100 Pound Social Helped FitSprint to Scale Their SaaS Platform Using Social Media

I recommend this service to every business owner who wants to better understand their customers while scaling their product or service.

FitSprint founder Maria Ferrer Lori is on a mission to give fitness instructors and personal trainers the digital presence they need to successfully run their business — without needing to spend hours tied to a computer.

Industry

SaaS & Software, Marketing Agencies

Plan

LinkedIn Lead Generation Plan

Website

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Case Study

FitSprint allows fitness professionals to easily publish a website and take online bookings, as well as providing the marketing and management tools instructors need to run a business successfully—all for a nominal monthly fee.

The seed stage startup is on track to serve 1.3 million US-based fitness instructors in 2019. Maria launched FitSprint (while pregnant with twins!) on the back of her own experience as a yoga and Zumba teacher.

The Challenge

In August 2017, Maria decided she needed help managing FitSprint’s social media pages.

She says: “Searching for content to post to our social media pages was really starting to get in my way of actually running the business.

“Then I got pregnant with twins… time suddenly became scarce so I started to search for an affordable and convenient way to outsource our social media.

“The affordability of 100 Pound Social caught my attention.”

The Solution

Outsourcing their social media gave Maria and her team time to focus on getting the funding required to grow FitSprint.

In August 2017, Maria (then 6 months pregnant with twins) received £225,000 in funding from The Zag Seed Fund and Angel Investor Simon Wolanski.

“Our social media now runs itself perfectly,” says Maria.

“I check our Facebook and Twitter feeds at the end of each day. I’m continually amazed at how 100 Pound Social has managed to understand our brand and customers so well. It’s as if you were in-house!

“I’ve been able to learn a lot about our customers by seeing how our customers respond to the content 100 Pound Social shares—that’s been very cool for me!”

After 12 months, FitSprint upgraded from the £100 Posts Plan to the £299 LinkedIn Lead Generation Plan.

Posts Crafted

Click on a post to make it larger

I recommend this service to every business owner who wants to better understand their customers while scaling their product or service.

The Results

Maria says: “The real value of working with 100 Pound Social has been building our social media following and presence without letting this take up all of my time.

“After the first month on the £299 LinkedIn Lead Generation Plan, our SaaS platform was getting one new subscription a day.

“If you need to develop your presence on social media but don’t have hours to spend looking for content, I really recommend using 100 Pound Social.

“The 100 Pound Social team is really supportive and always there to help you make this plan a success.”

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Frequently Asked Questions

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  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.