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Lee Morgan

DA Systems

How Courier Software Experts DA Systems Increased Demo Requests with 100 Pound Social

We are rapidly increasing our followers on social networks and have seen a large spike in demo requests for our new product.

DA Systems are sameday courier software experts.

Industry

SaaS & Software

Plan

LinkedIn Lead Generation Plan

Website

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Case Study

Founded in 1999, their focus is to make the sameday courier world a better place.

The 21-year-old business has thousands of users and drivers using their software throughout the UK.

The Challenge

DA Systems wants to be seen as the ‘knowledge-hub’ of the sameday courier industry.

Lee Morgan of DA Systems recognised the power social media could offer to achieve this vision.

Lee says: “We want to be seen as the ‘go-to’ company for industry news.

“We needed to be seen and heard sharing industry tips and knowledge, not just about our software, but trends and factors that affect the sameday industry in general.”

Prior to working with 100 Pound Social, Lee says the company managed to publish “the occasional” social media post, but did not have a structured social media content strategy.

The Solution

“100 Pound Social has taken away all of the headaches,” says Lee.

DA Systems discovered 100 Pound Social via a LinkedIn post in June 2019.

Lee “liked the fact that 100 Pound Social were a local company” and the low price-point encouraged him to sign up.

Looking back on his first month with 100 Pound Social, Lee says: “After reviewing the posts, it was apparent that 100 Pound Social had captured our business model perfectly.

“It was clear to see the posts were specific to our industry and what we were trying to achieve.”

Lee aimed to build a social media community of “raving fans of DA Systems.”

He says that working with 100 Pound Social to generate “valuable discussions through our social media content is a great way of building rapport.”

Initially, DA Systems used 100 Pound Social to source and share industry trends and news on social media.

Today, says Lee, “we lean more and more on 100 Pound Social to actually share key company information about product launches, job vacancies and internal blog posts as well.”

Posts Crafted

Click on a post to make it larger

100 Pound Social had captured our business model perfectly.

The Results

Lee says: “We are rapidly increasing our followers on social networks and have seen a large spike in demonstration requests for our new product.”

He continues: “We wanted to increase the number of demonstration requests for our new product. 100 Pound Social has continually posted content around this and have increased the number of registrations we receive.

“We no longer have to worry about producing regular, relevant content around the industry.”

With our help, DA Systems have “more than doubled” their social media following since signing up.

When asking Lee how we have helped DA Systems grow, he responded:

“100 Pound Social has addressed our short term goals around social media and are massively contributing to our long term ones too.

“The team are very polite, quick to respond and have a great grasp on our business and what we want to achieve.

“I have recommended 100 Pound Social to at least 3 companies and will continue to do so.”

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Frequently Asked Questions

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  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.