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Scott Cowley

Founder, The Sales Mastermind

How The Sales Mastermind Generate 3-7 Sales Calls Per Week with 100 Pound Social

100 Pound Social is easily the best investment I’ve made in marketing my business since launching.

Scott Cowley founded The Sales Mastermind in 2019. The Sales Mastermind is a community for sales leaders, who aren’t naturally sales people.

Industry

Professional Training & Coaching

Plan

LinkedIn Lead Generation Plan

Website

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Case Study

A conversation with The Sales Mastermind

Members are agency owners, SaaS founders, or anyone who starts a company and discovers the art of finding new business is way tougher than they expected! Members range from one-man bands, right up to business owners managing multiple businesses and sales organisations.

The Sales Mastermind’s 100 Pound Social plan includes:

  • 3 social media posts per week created and published to Founder Scott’s LinkedIn profile
  • Ideal clients targeted via LinkedIn each month and sent a 3-part direct messaging campaign

The end result? New business enquiries. In Scott’s words: “Typically, I have 3-7 sales calls a week generated by 100 Pound Social’s work alone.”

The Challenge

When Scott Cowley founded The Sales Mastermind, he knew that many business owners, like himself, weren’t natural salespeople. The community was built to support founders and agency owners who struggled with generating new business. While Scott understood the value of outreach, he needed a system that would bring in qualified leads consistently without draining his time.

Like many founders, he was juggling sales, operations, and growth, and needed a marketing approach that would deliver results without becoming a full-time job.

The Solution

Scott joined 100 Pound Social’s LinkedIn Lead Generation Plan, which includes targeted outreach to his ideal clients and a 3-part messaging campaign to start conversations. Alongside this, he receives three professionally written posts per week published to his LinkedIn profile. The onboarding process was seamless and intuitive, allowing him to build a campaign without feeling overwhelmed.

The results speak for themselves—Scott now receives 3–7 qualified sales calls per week, with new mastermind members joining regularly. The steady stream of inbound interest has made client acquisition faster, more predictable, and almost effortless.

Posts Crafted

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I get qualified leads week in, week out, on (almost) autopilot.

The Results

“Typically, I have 3-7 sales calls a week generated by 100 Pound Social’s work alone. Today alone, I have added 2 new members to my mastermind. I’ve probably had 4 new members this month. I get qualified leads week in week out, on (almost) autopilot.”

I typically have 3-7 sales calls a week generated by 100 Pound Social’s work alone.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.