Scott Cowley

Founder, The Sales Mastermind

How The Sales Mastermind Generate 3-7 Sales Calls Per Week with 100 Pound Social

100 Pound Social is easily the best investment I’ve made in marketing my business since launching.

Scott Cowley founded The Sales Mastermind in 2019. The Sales Mastermind is a community for sales leaders, who aren’t naturally sales people.

Industry

Professional Training & Coaching

Plan

LinkedIn Lead Generation Plan

Website

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Case Study

A conversation with The Sales Mastermind

Members are agency owners, SaaS founders, or anyone who starts a company and discovers the art of finding new business is way tougher than they expected! Members range from one-man bands, right up to business owners managing multiple businesses and sales organisations.

The Sales Mastermind’s 100 Pound Social plan includes:

  • 3 social media posts per week created and published to Founder Scott’s LinkedIn profile
  • Ideal clients targeted via LinkedIn each month and sent a 3-part direct messaging campaign

The end result? New business enquiries. In Scott’s words: “Typically, I have 3-7 sales calls a week generated by 100 Pound Social’s work alone.”

The Challenge

When Scott Cowley founded The Sales Mastermind, he knew that many business owners, like himself, weren’t natural salespeople. The community was built to support founders and agency owners who struggled with generating new business. While Scott understood the value of outreach, he needed a system that would bring in qualified leads consistently without draining his time.

Like many founders, he was juggling sales, operations, and growth, and needed a marketing approach that would deliver results without becoming a full-time job.

The Solution

Scott joined 100 Pound Social’s LinkedIn Lead Generation Plan, which includes targeted outreach to his ideal clients and a 3-part messaging campaign to start conversations. Alongside this, he receives three professionally written posts per week published to his LinkedIn profile. The onboarding process was seamless and intuitive, allowing him to build a campaign without feeling overwhelmed.

The results speak for themselves—Scott now receives 3–7 qualified sales calls per week, with new mastermind members joining regularly. The steady stream of inbound interest has made client acquisition faster, more predictable, and almost effortless.

Posts Crafted

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I get qualified leads week in, week out, on (almost) autopilot.

The Results

“Typically, I have 3-7 sales calls a week generated by 100 Pound Social’s work alone. Today alone, I have added 2 new members to my mastermind. I’ve probably had 4 new members this month. I get qualified leads week in week out, on (almost) autopilot.”

I typically have 3-7 sales calls a week generated by 100 Pound Social’s work alone.

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