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Rob Kirby

Founder, People People

People Development Consultancy, People People, Increases Brand Awareness with Expert Social Media Content

The content is 100% reflective of where we’re at… You have a deep understanding of what we do.

People People offers a business learning experience with a difference. With an emphasis on partnerships, dynamic interactions, and collaboration, they deliver learning solutions geared around interpersonal communications.

Industry

Professional Training & Coaching, Consulting, Business Services

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Brand Awareness Growth for Professional Training Company

Through their bespoke training programmes, People People engineer behavioural, attitudinal, and cultural transformations within the workplace—and have done so for businesses like MoneySuperMarket, the Marriott Hotel Group, and Camden Town Brewery.

We chatted to People People’s founder, Rob Kirby, about his experiences of working with 100 Pound Social.

Before working with us, and through prior LinkedIn outreach of their own, they had amassed thousands of connections within their target audience. However, as Rob says, “there was nothing we were doing to raise the level of brand awareness or any kind of relationship-building… so it would flatline.”

Rob says he realised something: “Our time is best spent put into the delivery and design and what we do—there are people out there much better than us at this, and that’s you.”

People People then signed up for the Posts Plan, opting for 3 posts per week to 2 standard social media platforms.

The Challenge

How We ‘Get’ Your Brand Voice

When you sign up to the Posts Plan, you have a dedicated Onboarding Manager who walks you through the process—including sending you some onboarding forms to complete. The forms feature a series of questions that we use to really get to know your business.

Your dedicated Content Creator then reads it all over, researches your business, and crafts your social media posts!

Of this process, Rob says, “I thought the questions were really detailed and covered so many different areas. It felt almost like a business plan… and it was useful for me as a one-person company originally to really reflect on. It reassured me that you then had a real deep understanding of what we do and the process was crystal clear.”

The Solution

Working With 100 Pound Social: Social Media Content Marketing Agency for B2B Businesses

Emily is Rob’s Customer Success Manager.

“What’s been really effective about working with you,” Rob says, “has been your responsiveness to feedback.

Our brand voice is unique so it’s hard to strike the tone. But any requests for changes have instantly been actioned… to the point where I don’t always feel the need to feedback on the Monthly Review Form, because I think [the posts are] great and everything is firmly on track.”

Posts Crafted

Click on a post to make it larger

Post Example 2 For 100 Pound Social Case Study People People
Post Example 1 For 100 Pound Social Case Study People People
Post Example 3 For 100 Pound Social Case Study People People

100 Pound Social offers exceptional value for money. When you put the value per post in relation to what that gives the business, it’s money-back tenfold in many ways.

The Results

The Posts Plan

“Making sure that brand voice is nailed is often a worry, especially with an external company,” Rob says, “but the content is 100% reflective of where we’re at.”

He also points out that the social media content plan has really boosted his brand awareness; “plenty of clients and people we work with have said they love what we’re putting out there on LinkedIn (7 or 8 people in the last couple of months).”

“Someone contacted our company over a competitor and said they thought of us—after liking some of our posts. If we hadn’t had that content you are constantly putting out there for us, I don’t know how front of their minds we would have been.”

As an added bonus, Rob also says that the time saved is huge: “For the volume of posts that you do, I would say it used to take us around 3 or 4 hours a week. I spend basically no time on it now!”

If you want someone to really listen and be an extension of your brand, and reach a brilliant audience on LinkedIn, 100 Pound Social are the best people to do that.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.