Sign Up Now
Book Call

TRY NOW: 20-day Money-Back Guarantee
Joe Doveton

Founder and CEO, Binary Bear

“No-Brainer”: Binary Bear’s 6 Years of Social Media Success With 100 Pound Social

Binary-Bear

I know them, and I trust them. I'm happy to continue indefinitely with 100 Pound Social.

Binary Bear is a UK-based conversion rate optimisation consultancy that wanted to grow and maintain a strong social media presence but lacked the dedicated internal resources for content creation.

Industry

Marketing Agencies, IT Services

Plan

Social Media Posts Plans

Website

Visit Website

Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

Book Call
Sign Up Now

Share this Case Study

Case Study

Building Trust and Growth

Since 2017, Binary Bear has been on the £100 Post Plan. The plan includes the creation and publication of regular social media posts to the company’s LinkedIn and to X (Twitter).

Founder and CEO of Binary Bear, Joe Doveton, says he has been outsourcing social media to 100 Pound Social for so long because of the ease, trust and consistent results.

The Challenge

Maintaining Consistent, High-Quality Social Media

Before partnering with 100 Pound Social, Binary Bear faced the common challenge of keeping their social media channels active, engaging and relevant while staying focused on the core business activities.

Founder and CEO Joe Doveton wanted to build a strong online brand presence that would ensure his company stayed visible in a crowded market.

Binary Bear needed a trusted partner to create compelling, well-researched content that could effectively communicate their brand message and expertise without requiring constant oversight—which they’ve found in their long-term partnership with us.

“I use 100 Pound Social as my primary source of social brand building. It keeps the name out there, and I do get people that come up to me and say, ‘I’ve heard of the brand,’ which is exactly what I wanted.”

The Solution

Expert Social Media Content You Can Rely On

In 2017, Binary Bear turned to 100 Pound Social to take charge of their social media content.

Joe says the content provided by 100 Pound Social is “well-researched, hard-hitting, and professional—exactly what we need to stay visible and relevant in our industry.”

Key elements that have impressed Joe include:

  • Tailored Content: 100 Pound Social consistently creates engaging, relevant content that keeps Binary Bear’s brand visible to its audience, while positioning Joe as a thought leader in the CRO space.
  • Industry Expertise: The team at 100 Pound Social demonstrates a deep understanding of Binary Bear’s niche, providing timely and informed posts, particularly around new industry trends.
  • Flexible and Responsive Service: When Binary Bear has specific events or promotions to highlight, such as conferences or webinars, the 100 Pound Social team integrates these requests into the social media schedule with efficiency and ease.
  • Seamless Account Management: Over the years, as the 100 Pound Social team has grown, the service has been impeccable from every team member, with Joe always receiving prompt responses and high-quality service.

Posts Crafted

Click on a post to make it larger

Binary-Bear-Post-1-1
Binary-Bear-Post-2
Binary-Bear-Post-3
Binary-Bear-Post-4

The content is well-researched, hard-hitting, and professional.

The Results

Trust, Longevity, and Consistent Growth

After more than six years of working together, the results speak for themselves. Binary Bear has experienced consistent organic growth across social media platforms, LinkedIn and X (Twitter), without the need for paid followers.

Joe frequently hears from industry contacts who recognise the Binary Bear brand, even if they aren’t personally familiar with him. This brand visibility has been a key goal of their social media strategy.

Joe says key results from the partnership include:

  • Trust and Confidence: Despite receiving sales pitches from other services, Joe remains loyal because of the trust and proven results that 100 Pound Social delivers.
  • Time Savings: By outsourcing social media content creation, Joe estimates he’s saved around six months’ worth of working hours over the past five years. This has freed up valuable time to focus on Binary Bear’s strategic growth and innovation.
  • Long-Term Satisfaction: Joe is confident that the service is not only cost-effective but also irreplaceable in terms of reliability and quality. Even if offered a cheaper alternative, he is unwilling to take the risk, as 100 Pound Social continues to exceed his expectations.

Joe says working with 100 Pound Social for the foreseeable future is a “no-brainer,” and “the people are really friendly, helpful, and knowledgeable.”

In summing up why he’s worked with us for so long, Joe says: “I know them, and I trust them. I’m happy to continue indefinitely with 100 Pound Social.”

The people are really friendly, helpful, and knowledgeable.

Book Call
Sign Up Now

Share this Case Study

100 Pound Social Recommends

Results generated for 1,000+ clients across every B2B industry

“A Recognised Thought Leader”: How Primotech Consulting Built Influence with 100 Pound Social

“100 Pound Social has latched onto all those facets of cybersecurity and made me look like a thought leader who’s on the ball.”

844%

Increase in Impressions

100%

Increase in Engagement

1300%

Increase in Audience

Primotech Consulting

Steve Dodsworth, Founder

“It Isn’t Generic, It’s Tailor-Made”: How Avel Consulting Doubled Its LinkedIn Following with 100 Pound Social

“100 Pound Social content is bang on, it reflects the tone of my brand.”

2X

LinkedIn Followers

11K

Impressions

2 Hours

Saved Each Week

Antoine Jamin

President, Avel Consulting

“An Extension of My Team”: How My Spiritual Butterfly Saved Time and Boosted Visibility

“As a solopreneur, your time is precious, which makes 100 Pound Social a no-brainer.”

237%

Increase in Impressions

324%

Increase in Engagement

18 Hours

Saved Each Month

Gwen Allison

Founder, My Spiritual Butterfly

“LinkedIn Reactions Up 80%”: How 100 Pound Social Supercharged Chestnut Education’s Engagement

“Our LinkedIn impressions nearly doubled in the eight months we’ve been working with 100 Pound Social.”

90%

Increase in Impressions

20%

Increase in Followers

80%

Increase in Reactions

Upekha Makumbura

Marketing Lead, Chestnut Education Group

“So User-Friendly, It Just Works”: How HBD Partners Grew Their LinkedIn Audience with 100 Pound Social

“We’ve developed a massive following because of 100 Pound Social, the proof’s there.”

126%

Increase in Impressions

130%

Increase in Engagement

157%

Increase in Clicks

Mark Hulton

Co-Founder, HBD Partners

“Easy, Personable, Reliable”: How TMC Stays Visible with 100 Pound Social

“100 Pound Social has given us that professional marketing image, it makes us look bigger than we are.”

Ian Palmer

Founder, TMC

“Thousands of Monthly Views”: How Funding Friends Grew with 100 Pound Social

“It would take us hours to write our own posts. This service provides better value and better quality than hiring someone.”

Damian McGann

Co-Founder, Funding Friends

“How Monro Consulting Save Time and Money with Expert Social Media and Blog Content”

“Despite the complexity of my business, your authors are getting it… there are clearly intelligent and well-educated people working in 100 Pound Social.”

Steve Bannister

Founder, Monro Consulting

“It’s given us back a day a week”: How Consultancy Fractional Execs Saved Time and Doubled Their LinkedIn Followers

“We’ve doubled our engagement. People have been commenting on how noisy we are on LinkedIn.”

2X

Increase in LinkedIn Followers

£400

Marketing Budget Saved Per Month

1 Day

Saved Each Week

Alan Giles

Founder, Fractional Execs

“Our Busiest Year Yet!”: How 100 Pound Social Transformed Growth Pod’s Online Presence

“We had our best year last year, and it was the same year that we worked with you.”

331%

Follower Increase

8X

Impressions

3 Hours

Saved Each Week

Emma Coller

Co Founder, Growth Pod

View All

Schedule a Call

Feel free to reach out—we’re here to help with anything you need!

Understand your social media goals
Find out how our Social Media, Lead Gen, Blog & Newsletter services work
Meet our expert UK-based team
  • 20 min

S​chedule a free​ 20-min​ video call to learn more about ​1​00 Pound Social and have your questions answered. Please join the meeting using a desktop or laptop—​not a mobile.

👉🏻 Can’t find a convenient call slot? Send us a message →

Links
🌟 Reviews​
🚏 Plans & Pricing
💻 Work Samples

Please join a demo before your call:
🚀 S​ocial Media Management Demo >
🔥 ​LinkedIn Lead Generation Demo >

FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.