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Charles Wardman

Co-Founder and CEO, Wardman UK

Wardman UK Grows its LinkedIn Audience Fivefold with Expert Social Media Management

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I like the fact that 100 Pound Social does what it says on the tin, but that there's also more to it than that, there's also a bit of soul in the business.

Wardman UK provides businesses a one-stop shop for their communication, cloud, and cybersecurity needs.

Industry

IT Services, Cybersecurity

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Growing Wardman UK’s Online Audience with Expert Social Media Management

We chatted to the company’s Co-Founder and CEO Charles Wardman about his experience working with 100 Pound Social.

Before this, Wardman UK lacked any social media presence.

“As a business, LinkedIn is a really important place for us to be able to communicate what matters. For introverts who are very wary of social media, 100 Pound Social gives us the means to be present,” he says.

The Challenge

Finding a Trusted Social Media Management Partner

Charles recalls that finding the right social media company to work with was important to Wardman UK because their team wanted to find a company where a relationship of trust could be built.

“100 Pound Social was solving a personality challenge,” he explains.

“I saw the web page and I was instantly attracted to the total lack of BS.”

“We have very few suppliers who make it over the line, and you guys did. I think it’s because there’s a feeling of integrity with 100 Pound Social, which in the social media management space is usually somewhat lacking.”

The Solution

Growing an Online Audience with the Posts Plan

Charles signed up for the Posts Plan, opting for 3 three posts per week to Wardman UK’s LinkedIn and Facebook pages.

Every month, a dedicated Content Creator and Editor craft bespoke social media posts for Wardman UK’s social media channels.

“The posts absolutely could have been written by a member of my team,” Charles says.

“You guys are delivering on everything you said you would deliver on, and you’re doing it consistently.”

He recalls the onboarding process was a positive experience.

“By default, when you are employing a professional, you don’t know better. What 100 Pound Social did was guide us through the process and that allowed us to have confidence from beginning to end,” Charles says.

“It’s paying dividends because we are not having to constantly rehash and change, and it allows for a competent, relaxed approach throughout.”

“It also allowed time to build up a relationship which is crucial when you’re letting somebody speak on your behalf.”

Posts Crafted

Click on a post to make it larger

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You guys are delivering on everything you said you would deliver on, and you’re doing it consistently.

The Results

Preparing Prospects for Engagement with Expert Social Media Management

Since partnering with 100 Pound Social, Charles says Wardman UK’s LinkedIn following has grown fivefold.

“The plan has grown our audiences and prepared them for increased engagement when they are ready,” he says.

“It was key for us to drive up an audience who will be receptive to our message when we are ready to start talking.”

He adds that he puts little time into the plan.

“The fact that we don’t have to think about it is super. You prompt us and it gets done,” Charles says.

“You know the good fast cheap paradigm? The triangle where you have good, fast, and cheap at each corner, but you can only have two of them? 100 Pound Social breaks it.”

“Stick to what you’re doing, please don’t change it.”

You know the good fast cheap paradigm? The triangle where you have good, fast, and cheap at each corner, but you can only have two of them? 100 Pound Social breaks it.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.