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CASE STUDY

Reverse Delta Showcases its Expertise with Bespoke Blog & Social Media Content

How 100 Pound Social Crafts SEO-Friendly Blog Articles & Social Media Content for Web Design Business Reverse Delta

Reverse Delta Logo

“It’s quality, cost-efficient content that fits in with our marketing processes.”

Peter Morrow

Commercial Director, Reverse Delta

Case Study: Showcasing Reverse Delta’s Experience and Expertise with SEO-Blog Articles and Social Media Content

Reverse Delta is a web design business that specialises in creating high-performance and mobile-first recruitment websites for agencies.

We chatted to the company’s Commercial Director Peter Morrow about his experience working with 100 Pound Social.

“In the modern digital world, you should add fresh, relevant content to your website weekly – or at least monthly,” Peter says.

“We aim to do that in two ways. Firstly in updating our main content pages throughout the year; showcasing our most recent clients and adding new client testimonials.”

“Secondly in Blogging. Blogging is such an easy way to show your expertise, specialism, and how you work.”

“People are coming to us for our skillset specialising in designing recruitment websites, therefore we need to show we are experts in design and in building recruitment technology.”

Reverse Delta Mobile Social Media Post Instagram

The Challenge: Crafting Easy-to-Read and Creative SEO-Friendly Content 

Before partnering with 100 Pound Social, Peter was writing his own blogs and social media posts, but explains that this was incredibly time-consuming for him.

He also recalls that he was looking for a marketing campaign that would give him control over what his blogs and social media posts were about.

“What I needed was somebody who had the ability to strip down my brief and present it in a format that’s easy to read. That’s a skill I don’t have,” he says.

Peter heard about 100 Pound Social through word of mouth.

“Within the space of about 10 to 14 days, I had three recommendations,” he says.

Peter signed up for the £100 Posts Plan which covers Reverse Delta’s social media post creation, and for our Blog Article service.

The Solution: SEO-Friendly Blog Articles 

To commission new blog articles, Peter fills out a short form each month and provides his SEO requirements, including keywords, user intent, and internal and external links.

Peter says: “I give you a detailed brief and description and you’ll take my brief – which is quite technical – and make that into a blog that is readable, interesting, factual, and that gets to the point.”

“It’s good to see that your writers have learned our industry and how we present ourselves. You can see that coming through in the blogs.” 

Examples of Blog Articles written for Reverse Delta:

The Solution: Effective Social Media Posts

Peter opted to include three posts per week to Reverse Delta’s Facebook and LinkedIn pages within his £100 Posts Plan. He also added-on posts to the company’s Twitter and Instagram pages, as well as to his personal LinkedIn Profile.

Peter says regularly posting on Reverse Delta’s social media platforms has helped the company grow traffic, particularly on Instagram.

“Having different posts across a number of mediums sharing relevant information has been positive,” he says.

Peter also has the user control he was looking for with 100 Pound Social’s Content Panel offering.

With this add-on, Peter can view the social media posts we plan for him on the content publishing platform HeyOrca and make changes if required.

“It’s really easy to use and change things, for example, if I want to publish a post for a particular campaign myself,” he says. 

“It’s a great service. Everything has just worked.”

Posts we’ve crafted for Reverse Delta. Click on a post to make it larger:

The Results: Quality and Cost-Effective Content Marketing

Peter describes the combination of blog writing and social media post creation provided by 100 Pound Social as “a great service”.

He says: “Everything has just worked. It’s quality, cost-efficient content that fits in with our marketing processes.”

He adds that whenever he reaches out to the 100 Pound Social team, he gets a response within 24 hours.

“You’re obviously dealing with lots of clients but it still feels like I’m getting a personalised service,” he says.

100 Pound Social has customer service at the heart of their business setup.”

“You listen, you understand, and you act — that’s exactly what I wanted.”

Peter says: “It’s a great service. Everything has just worked.”

Peter Morrow Reverse Delta

“100 Pound Social has customer service at the heart of their business setup.”

The Next Steps

If you’re ready to raise visibility of your company on social media and generate new business, we’d love for you to work with 100 Pound Social.

Click here to select a plan and sign up.

To learn more, book a demo call.

Book a Demo Call

Join a 30-minute live, interactive demonstration call

Lucy Barton 100 Pound Social

Hosted by Lucy Barton, Growth Manager

Find out how our services work and which plan is right for your business.

Lucy will get in touch with you privately after the public demo call (up to 3 guests).

Find out how our services work and which plan is right for your business.

Lucy will get in touch with you privately after the public demo call (up to 3 guests).

Or request a phone call to chat over your questions!

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