“No-Brainer”: Binary Bear’s 6 Years of Social Media Success With 100 Pound Social
INDUSTRY
Case Study
Building Trust and Growth
Binary Bear is a UK-based conversion rate optimisation consultancy that wanted to grow and maintain a strong social media presence but lacked the dedicated internal resources for content creation.
Since 2017, Binary Bear has been on the £100 Post Plan. The plan includes the creation and publication of regular social media posts to the company’s LinkedIn and to X (Twitter).
Founder and CEO of Binary Bear, Joe Doveton, says he has been outsourcing social media to 100 Pound Social for so long because of the ease, trust and consistent results.
The Challenge
Maintaining Consistent, High-Quality Social Media
Before partnering with 100 Pound Social, Binary Bear faced the common challenge of keeping their social media channels active, engaging and relevant while staying focused on the core business activities.
Founder and CEO Joe Doveton wanted to build a strong online brand presence that would ensure his company stayed visible in a crowded market.
Binary Bear needed a trusted partner to create compelling, well-researched content that could effectively communicate their brand message and expertise without requiring constant oversight – which they’ve found in their long-term partnership with us.
“I use 100 Pound Social as my primary source of social brand building. It keeps the name out there, and I do get people that come up to me and say, ‘I’ve heard of the brand,’ which is exactly what I wanted.”
The Solution
Expert Social Media Content You Can Rely On
In 2017, Binary Bear turned to 100 Pound Social to take charge of their social media content.
Joe says the content provided by 100 Pound Social is “well-researched, hard-hitting, and professional – exactly what we need to stay visible and relevant in our industry.”
Key elements that have impressed Joe include:
- Tailored Content: 100 Pound Social consistently creates engaging, relevant content that keeps Binary Bear’s brand visible to its audience, while positioning Joe as a thought leader in the CRO space.
- Industry Expertise: The team at 100 Pound Social demonstrates a deep understanding of Binary Bear’s niche, providing timely and informed posts, particularly around new industry trends.
- Flexible and Responsive Service: When Binary Bear has specific events or promotions to highlight, such as conferences or webinars, the 100 Pound Social team integrates these requests into the social media schedule with efficiency and ease.
- Seamless Account Management: Over the years, as the 100 Pound Social team has grown, the service has been impeccable from every team member – with Joe always receiving prompt responses and high-quality service.
Posts Crafted
Click on a post to make it larger
“The content is well-researched, hard-hitting, and professional.”
The Results
Trust, Longevity, and Consistent Growth
After more than six years of working together, the results speak for themselves. Binary Bear has experienced consistent organic growth across social media platforms, LinkedIn and X (Twitter), without the need for paid followers.
Joe frequently hears from industry contacts who recognise the Binary Bear brand, even if they aren’t personally familiar with him. This brand visibility has been a key goal of their social media strategy.
Joe says key results from the partnership include:
- Trust and Confidence: Despite receiving sales pitches from other services, Joe remains loyal because of the trust and proven results that 100 Pound Social delivers.
- Time Savings: By outsourcing social media content creation, Joe estimates he’s saved around six months’ worth of working hours over the past five years. This has freed up valuable time to focus on Binary Bear’s strategic growth and innovation.
- Long-Term Satisfaction: Joe is confident that the service is not only cost-effective but also irreplaceable in terms of reliability and quality. Even if offered a cheaper alternative, he is unwilling to take the risk, as 100 Pound Social continues to exceed his expectations.
Joe says working with 100 Pound Social for the foreseeable future is a “no-brainer,” and “the people are really friendly, helpful, and knowledgeable.”
In summing up why he’s worked with us for so long, Joe says: “I know them, and I trust them. I’m happy to continue indefinitely with 100 Pound Social.”
“The people are really friendly, helpful, and knowledgeable.”
If you want an increased LinkedIn presence and excellent customer service, we’d love for you to come and work with 100 Pound Social.
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Victoria Lee
Victoria Parrott
