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Sonia Simpson

Founder, Callis Admin

Callis Admin Achieves 300% Return on Investment with 100 Pound Social’s Lead Generation

Callis-Admin

If you are time-poor, you will see the leads come back without a huge amount of time spent.

Callis Admin helps small businesses find qualified and well-vetted secretarial staff.

Industry

Business Services

Plan

LinkedIn Lead Generation Plan

Website

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Case Study

Generating Quality Leads for Business Services Company Callis Admin

We chatted to the company’s founder Sonia Simpson about her experience working with 100 Pound Social.

Sonia recalls her main problem with lead generation and social media content creation for Callis Admin was a lack of time.

“Being a Virtual Assistant, the irony is I don’t have time to do my own marketing,” she says.

“I used to do networking, and I hated it. I’ve met some great people, but it’s not the best way to generate leads for my business.”

The Challenge

Reaching the Right Prospects To Generate Hot Leads

Sonia says she could do her own lead generation, but her lack of time leads to a lack of consistency.

“By nature, my leads have no time. You have to reach out to them two or three times before they respond,” she says.

“You have to kiss a lot of frogs in marketing to get to the right people. I have two children and two businesses—I don’t have the time to do that.”

“It was the thing that fell to the bottom of my list.”

The Solution

Engaging B2B Lead Generation Experts

Sonia signed up for 100 Pound Social’s LinkedIn Lead Generation Plan, which includes direct targeting of 100 ideal clients each week.

“After the first month of contact, I’ve been hands-off,” she says.

“I trust 100 Pound Social and leave them to it.”

Sonia says 100 Pound Social is targeting the right people through their outreach efforts.

“Even if they don’t buy, they are the right person,” she says.

The plan also includes three hand-crafted posts per week to Sonia’s LinkedIn profile.

“I just let it run in the background. I don’t even look at the content,” she says.

Posts Crafted

Click on a post to make it larger

I trust 100 Pound Social and leave them to it.

The Results

A 300% Return on Investment from LinkedIn Lead Generation Plan

Sonia says her investment in 100 Pound Social has paid off, with her making back three times what she has spent in some months.

“My plan is well on the way to paying for itself and more,” she says.

“The plan delivers my business a high return on investment.

“If you are time-poor, you are going to see the leads come back without a huge amount of time spent.”

Sonia adds that the 100 Pound Social team has been professional and easy to deal with.

“I really value that 100 Pound Social can tell me when something isn’t a good idea instead of that they will make it work,” she says.

My plan is well on the way to paying for itself and more.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.