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Richard Pagett

Founder & Managing Director

How Build PR Maintain Social Media Exposure

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Once you’re set up, it kind of works as if by magic. Professional, convenient, customer-focused. 100 Pound Social are just so easy to deal with.

Build PR are the go-to public relations specialists for the construction sector. They’re a small, friendly, client-focused consultancy, and experts in their niche.

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Social Media Posts Plans

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Building Visible, Consistent Social Media Exposure

The firm has the experience and know-how to connect what their clients want to say with what journalists want to write.

We chatted to Richard, Build PR’s founder and managing director, about his experience working with 100 Pound Social.

Before working with us, Richard says Build PR were “time strapped”, so social media posting was “sporadic, and often relegated to the back-burner”.

Now they’re on our Posts Plan, with regular posts each week to the company’s LinkedIn and X (Twitter) pages.

The Challenge

Crafting Regular, Industry-Relevant Content

The main problem for Build PR was a lack of time, leading to no consistency in posting, and a lack of social media exposure.

Richard says, “I think it’s important that as a PR company we’re seen to be present on social media, talking about ourselves, promoting ourselves, which we were finding difficult to do.”

The company were looking for expert help, and a team that understood the nuances of posting content for a specialist PR company like Build PR.

“It was really important to us to make sure that you guys understood what our specialism was, and where it fits into a wider industry.”

“I think what appealed to me about 100 Pound Social’s plans most was the convenience, and the fact that you had a clear pathway laid out.”

“The fixed cost element was fantastic too. I liked the whole package, and the way you presented it.”

The Solution

Expert Social Media Management from 100 Pound Social

Build PR signed up for our Posts Plan, featuring regular posts each week to the company’s LinkedIn and Twitter pages.

A dedicated Content Creator and Editor team craft posts every month for their social media accounts.

Richard feels the Content Creator has done a great job in getting the tone of voice right in Build PR’s posts, and that they appeal to a wider audience than they would have had he written them himself.

“We’re in quite a niche, although it’s a massive industry. The posts are better than what I would write because I’m so ‘in the business’ that it’s hard to have that kind of clear, social writing.”

Richard also found the onboarding process “very easy”.

“The onboarding form gave us a chance to talk about our business in as much depth as we needed to, and to let you know exactly what we do, and the market we serve.”

Posts Crafted

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The convenience of it is what wins. It’s like having a social media freelancer who I can work with quickly and easily, with no fuss—you give you the brief, and the brief is met.

The Results

Social Media Exposure That Boosts Visibility and Traffic

Now, Build PR have a consistent online presence, with increased visibility and social media exposure. Richard also reports traffic is being pushed through to the company’s website via their social channels.

“It’s the shop window aspect. People are seeing on social media that we’re there, that Build PR has a presence, and that we know what we’re talking about.

“There’s a short window in business where potential clients can see that you’re there, you’re active, and you know what you’re talking about. I need consistent content. That’s what you guys provide for me: essentially, the mechanics of growing our channels.”

Richard describes the 100 Pound Social team as “professional, speedy, and responsive.” He adds that any feedback or requests are taken on board, and actioned promptly.

He feels the plan “really delivers”, and likes the flexibility in the content creation offered by the Content Panel.

“I’d definitely recommend 100 Pound Social—the package is convenient and great value. Social media can be hideously overpriced, and hideously over-complicated—but it’s something you need as a business. ”

That’s what you guys provide for me… the mechanics of growing our channels.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.