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Francesca Hubbard

CEO & Founder, The Big Smoke Events

How Expert Social Media Management Helps The Big Smoke Events Keep their Social Media Heartbeat Strong

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For startups and small businesses, working with 100 Pound Social is an absolute no-brainer.

The Big Smoke Events run personalised events for both corporate team building sessions, and office parties.

Industry

Business Services

Plan

Social Media Posts Plans

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Building an On-Brand, Online Presence via Expert Social Media Management

The company’s core values are focused on getting teams working better together and having fun, while enjoying a social experience that boosts morale in the workplace.

Their flagship product is their scavenger hunt, voted the “best team day around” by InStyle magazine.

We chatted to Francesca, CEO and founder of The Big Smoke Events, about her experience working with 100 Pound Social.

Before discovering us, the company was struggling to find the time to manage their social media output in-house.

Now they’re on our Posts Plan, with expert social media management, and regular posts each week to the company’s Facebook, Company LinkedIn, and Instagram pages.

The Challenge

Maintaining a Regular Pulse on Social Media

As a small business startup, The Big Smoke Events simply didn’t have the time or resources to keep on top of their social media management.

Social media wasn’t being prioritised—time needed to be allocated to other, business-critical tasks.

As Francesca says, “Businesses need an online presence, even if social media isn’t their main focal point for marketing.”

The company were looking for an expert marketing agency to take social media management off their plate, and 100 Pound Social came highly recommended.

Francesca says, “We wanted a ‘heartbeat’ on social media rather than it being our main sales platform. That’s where you guys are perfect—the price point is good and it’s a great solution over getting someone in-house.”

The Solution

Professional Social Media Management and Intelligently Crafted Content

The Big Smoke Events signed up for our Posts Plan, opting for three posts per week to the company’s Facebook, Company LinkedIn, and Instagram pages.

Every month, a dedicated Content Creator and Editor handcraft carefully curated posts for their social media accounts.

Francesca says the Content Creator has really nailed the company’s tone of voice, and loves the “intelligent content” produced each month.

When it comes to the benefits of expert social media management, Francesca feels that the clue is the name. “If someone’s an expert at something, they’re going to do a better job!”

Chatting about her experience working with us, Francesca says she found the onboarding process “really easy”, and describes her Customer Success Manager as “very responsive and helpful”.

Posts Crafted

Click on a post to make it larger

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My account manager is great, I have a really good relationship with her. I feel like she understands our business and what we’re aiming for in our socials very well.

The Results

Consistency and a Healthy ‘Heartbeat’ on Social Media

Now, The Big Smoke Events have a consistent, on-brand social media presence thanks to hands-on, affordable social media management from the 100 Pound Social team.

Francesca describes the service as “massively time-saving” and says that Big Smoke Events’ social media is “much less haphazard, and more structured.”

“Feedback is definitely taken on board. The 100 Pound Social team is great to work with when it comes to listening and understanding, particularly from a small company’s perspective.”

“We don’t have the resources to check every single thing, but trust you guys to get it done.”

“It’s also really reasonably priced, which is a massive help for small businesses.”

100 Pound Social are very professional, and experts at what they do. It’s a really clever proposition, which many small businesses need.

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  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
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  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.