Barkho Productions Boosts Social Media Visibility with Expertly Crafted Content
INDUSTRY
Case Study
Building Social Media Visibility and an Audience-Friendly Pulse
Barkho Productions provides boutique, high-end event and project management in the cultural and entertainment space.
From film festivals, to concerts, to theatre productions, the company works internationally, bringing together a sophisticated, next-level experience with every event they manage.
We chatted to Barkho Productions’ founder and CEO Ekaterina Barkho, about her experience working with 100 Pound Social.
Before working with us, the company were struggling to maintain a consistent presence on social media.
Now they’re on our Posts Plan, with regular posts each week to the company’s LinkedIn and Facebook pages.
The Challenge
Consistently ‘Showing Up’ on Social Media
Ekaterina explains that she felt the company needed more social media visibility on their chosen channels. She also felt that that her name in particular, as founder and CEO, needed to be “out there”.
“I was doing what I could, but in all honesty, it was terrible. I just couldn’t keep up with everything, and with posting consistently – things were so hectic.”
Barkho Productions were organising a host of cultural events, the details of which would be perfect for sharing and promoting on the company’s socials. However, Ekaterina felt that she was drowning in work and personal commitments, and that she simply didn’t have the time to dedicate to content creation.
The company heard about 100 Pound Social through our marketing output, and decided to try handing over their social media content management to our expert team.
The Solution
Relevant, Consistent, Expertly Crafted Social Media Content.
Barkho Productions signed up for our Posts Plan, featuring regular posts each week to the company’s LinkedIn and Facebook pages.
Every month, a dedicated Content Creator and Editor handcraft posts for Barkho Productions’ social media accounts.
Ekaterina feels the Content Creator has done a great job of capturing their brand voice, and the content created is relevant and informative to her social media audience.
“How well you understood the brief shows how good your onboarding process is. Initially I wondered how you’d manage to understand my company without a face to face meeting, but you’ve translated that brief into great content.”
Posts Crafted
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“At first, I wondered how you could understand my business from just one onboarding form. But I trusted the process, and the fact that you’re the experts, and was really impressed!”
The Results
A Regular Social Pulse and Social Media Visibility
Now, Barkho Productions have a regular pulse on social media, with a consistent posting schedule that’s led to increased exposure to their online audience.
Ekaterina describes the service as being clear value for money, as well as a great time-saver. She hasn’t tried any other content posting or social media marketing services, and has no plans to – saying “why would I – you guys are great!”
When it comes to our customer service, Ekaterins feels this is “really good”. She reports her Customer Success Manager has been “really helpful”, and responded quickly to any queries. Ekaterina also agrees that the monthly review form is helpful, and feedback and requests are actioned promptly.
“You guys have been great. If I’d been left to do it on my own it wouldn’t have happened – I was just drowning!”
The Next Steps
If you’re ready to raise visibility of your company on social media and generate new business, we’d love for you to work with 100 Pound Social.
Click here to select a plan and sign up.
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Victoria Lee
Victoria Parrott
Marisa Maxwell
Victoria Lee
Marisa Maxwell