Staffing & Recruitment
Social Media Posts Plans
Founder and Director, Northridge Recruitment
Staffing & Recruitment
Social Media Posts Plans
We chatted to Northridge Recruitment’s founder and director Tom North about his experience working with 100 Pound Social.
Before signing up for a 100 Pound Social Plan, Tom had spent little time on Northridge Recruitment’s social media presence.
Tom says that time was the main barrier when it came to managing his company’s social media channels.
“I wasn’t social media savvy, but I knew that businesses needed to have a presence online,” he recalls.
“I launched my business when the pandemic was going on, and I knew I had to get in front of people with effective messaging. Being a new brand, this was a challenge.”
Tom says trying to get a new business up and running was about dedicating time to the right tasks.
“Since 100 Pound Social does social media better than me, it makes sense,” he says.
Tom signed up for 100 Pound Social’s Posts Plan with regular posts each week to Northridge Recruitment’s Company LinkedIn page and to Tom’s personal LinkedIn profile.
Each month, a dedicated Content Creator and Editor craft unique posts for the company.
Tom also likes the Content Panel, that allows him to preview his social media posts before they are published.
He says he spends just half an hour or so each month reviewing the content.
“The feedback loop is really good and it’s an opportunity to make sure the messaging going out into the market is absolutely right,” Tom says.
He recalls one of his main concerns was the ability of his Content Creator to understand his market.
“It’s quite a niche market, but after a bit of tweaking at the start, it hasn’t been an issue at all,” Tom says.
“There was no issue understanding what my business does and where I wanted to be.”
Tom says his plan has helped get his brand out there.
“A lot of people like and share my posts. It’s generated a good amount of feedback from both the candidate and client sides,” he says.
He adds that the level of contact is just right.
“If I need anything, I get in touch and get a response quickly – comfortably within a business day,” he says.
“I would thoroughly recommend 100 Pound Social because it’s such a smooth and easy process.”
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