Email newsletters aren’t going anywhere. Despite the constant chatter about new marketing channels and social media algorithms, email continues to deliver an impressive return on investment. Small businesses (in particular) find that consistent, value-driven...
Ever published a blog post that you thought was brilliant, only to watch it disappear into the internet void with barely a view or comment? Trust me, we’ve all been there. After working with hundreds of B2B companies in consulting, finance, tech, marketing, and...
If you’re a B2B small business owner, you’ve probably heard that you should be using social media – but why does it actually work? More importantly, what separates social media that simply ticks a box from a strategy that truly delivers results? The truth is,...
What makes people stop scrolling to check out your posts in a sea of social media content? Your brand personality is that unique quality that makes you different from competitors. The character and values come through in how you communicate with your audience. Without...
When you scroll through your social media feed, some businesses just seem to “click” with you. Their posts feel genuine, their stories resonate, and their comments make you nod in agreement. What you’re connecting with is their brand voice –...
🔥 Since 2017, 100 Pound Social has created 500,000+ social media posts for 1,000+ small businesses.
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