Which Social Media Platforms Are You Using? Nowadays there are more social media platforms than ever, and it’s easy to feel overwhelmed, and unsure about which ones are right for your agency. You need to think carefully about your clients and audience to develop the...
Why is Social Media Management Important? Social media marketing is essential to modern businesses. However, success here goes beyond just scheduling the odd topical or promo post. Having an effective social media management strategy in place is...
The Rise of Social Media With over half of the global population now using social media, businesses worldwide continue to make social media a priority in their digital marketing strategy. The sheer volume of people using social media makes it more important than ever...
Do You Need a Social Media Marketing Team? Social media management has become one of the most sought-after marketing services in the past decade—in 2021 alone, 91.9% of companies with 100 or more employees were expected to utilise some form of social media management...
Why Social Media Optimisation Matters Social platforms have over 4.48 billion users around the world. The average internet user spends 145 minutes on social media daily, and 50% of users search for B2B brand information up to 12 times before buying. This makes...
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