CASE STUDY

SaaS Mammoth Analytics Saves Time and Increases Visibility with B2B LinkedIn Lead Generation

How 100 Pound Social helps this SaaS platform boost digital growth

“It’s about getting that consistency of content and growing my network… we are in discussions with a number of our new contacts.”

Dom Beary

COO, Mammoth Analytics

Case Study: SaaS Lead Generation with Expert Social Media Marketing

Mammoth is a cloud-based, code-free data analytics platform that empowers domain experts and business users to get what they want from their data.

It’s easily-integrated with other software and allows users to smoothly bring together, analyse, clean, and automate disparate data sets – saving an average of 75% of time spent.

Dom Beary is the COO of Mammoth Analytics, and we chatted to him about working with us at 100 Pound Social.

The Plan: B2B LinkedIn Lead Generation

Before working with us, Mammoth Analytics had written content ad hoc and were only just beginning to think about who they should be addressing.

Dom says that part of the idea of bringing us on board was “to help us focus on who we needed to be getting in front of.”

He says that we were instrumental in the process of narrowing down an audience and in boosting their content strategy, giving them some “consistency and continuity” that they didn’t have before.

Mammoth is achieving this with our £299 LinkedIn Lead Generation Plan.

The plan offers targeted outreach to 1,000 of their ideal clients each month with a bespoke 3-part messaging campaign, and 3 posts per week to Dom’s personal LinkedIn profile.

Mammoth also utilises our additional platform add-on, meaning we also publish posts to their LinkedIn Company Page.

“People need to be able to see where you’ve come from and what you do. This has been an easy way to do that.”

Onboarding

After signing up with 100 Pound Social, Dom remembers the onboarding process as being easy; “I just had to fill in a simple form.” That’s a thumbs-up in our books!

Results: £299 LinkedIn Lead Generation Plan

The LinkedIn Lead Generation Plan increases web traffic, boosts profile views, and increases connections. The ultimate goal is to generate hot leads and increase sales. 

Dom is particularly pleased with the “consistency of content and growing my network.”

“We are in discussion with a number of our new contacts… And when we start posting some more specific promotional content, this ensures that as many people will see that as possible.”

“I have recommended you to other businesses,” Dom says. “I think the service is easy to use and you can put as much or as little into it as you like.”

Posts we’ve crafted for Mammoth Analytics and its CCO, Dom Beary. Click on a post to make it larger:

Why should other companies consider the LinkedIn Lead Generation Plan? 

“I’m very happy with the customer service.”

“The growth in contacts and having that body of work to show for yourselves [is important],” says Dom. “It increases visibility and momentum and the customer service is responsive.”

Dom works directly with his Customer Success Manager, Emma and his LinkedIn Manager, Claire. He adds that when he needs to contact them or provide feedback (via his Monthly Review Form, phone, or email) they are very responsive.

To those considering working with us, Dom adds, “What’s the worst that could happen? I don’t see any downside!”

Claire Ellson

LinkedIn & Enquiries Manager

Emma Todd

Head of Customer Success & Content

The Next Steps

If you’re ready to raise visibility of your company on social media and generate new business, we’d love for you to work with 100 Pound Social.

Click here to select a plan and sign-up.

To learn more, schedule a call:

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