Driving Social Media Success for a Solopreneur

Visit London Taxi Tours is a hospitality business, offering themed and customised tours to U.S visitors. 

Managing Director Cheryl Cullen describes herself as a “solo tourpreneur” and was struggling to manage social media along with running her company.

Visit London Taxi Tours turned to 100 Pound Social for help in January 2024 and is on the £200 Posts Plan.

The plan includes the creation and publication of regular social media posts, including branded graphics, to the company’s Facebook and Google Business Profile.

Maintaining a Consistent Social Media Presence 

Cheryl found producing consistent, professional content to build her brand was overwhelming. 

“I enjoy the social media aspect of my business, but I just don’t have the time to do it well. I needed more presence online, but without taking time away from running the business.” 

During peak seasons, Cheryl had little time to plan posts, and when she is away, she risked gaps in her online presence. 

She turned to 100 Pound Social to find a reliable and cost-effective solution to maintain visibility and complement the guest-focused content she wanted to retain control over.

“100 Pound Social creates the kind of content I would make myself, but better – it’s professional, on-brand, and visually stunning.”

Effortless Social Media Management 

Cheryl began with 100 Pound Social’s entry-level plan, the £100 Posts Plan, drawn by its affordability and promise of quality – and was impressed with the smooth onboarding process that meant her brand’s tone and voice was accurately captured.

“Having 100 Pound Social handle my brand-building means I can take a proper break, knowing my social media is in expert hands.”

After seeing positive results, Cheryl upgraded to the £200 Posts Plan, which offered more frequent posts and branded graphics to further enhance her online presence. 

“I’ve noticed my social media stands out compared to competitors – our posts are more engaging and visually appealing.”

Cheryl was also impressed with how easy the monthly review process was and that it provided an opportunity for her to give feedback and adapt the social media strategy to align with seasonal changes, such as promoting Christmas tours – she said “It feels like having a team in the next room – easy to communicate with, responsive, and adaptable to my needs.” 

Consistent Growth and More Time for the Business

With 100 Pound Social, Cheryl’s business has enjoyed a marked improvement in its social media presence:

• Consistency and Professionalism: Her posts are engaging, visually appealing, and perfectly aligned with her brand voice, even during busy seasons.
• Time Savings: Cheryl has reclaimed valuable hours to focus on her business and enjoy well-deserved breaks, knowing her social media is in expert hands.
• Audience Growth: Her Facebook audience, particularly in the US market, has grown through well-targeted posts and marketing strategies.
• Creative Campaigns: Innovative ideas, such as Harry Potter and Taylor Swift-themed posts, have broadened her appeal and highlighted the team’s creativity.
• Competitive Advantage: Cheryl believes her social media presence now outshines that of her competitors, providing her with a distinct edge.

Cheryl told us: “For solo entrepreneurs, 100 Pound Social is a lifeline. They understand the challenges and deliver reliable, quality support.”

She said she highly recommends 100 Pound Social to other businesses – “My social media now reflects the quality of my tours. It’s a relief knowing the team handles it so well.”

If you’re looking for a social media lifeline, we’d love for you to come and work with 100 Pound Social.

Click here to select a plan and sign up.

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