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Cheryl Cullen

Managing Director, Visit London Taxi Tours

“A Lifeline for Solo Entrepeneurs”: How 100 Pound Social Grew Visit London Taxi Tours’ Online Presence

Visit-London

100 Pound Social creates the kind of content I would make myself, but better—it’s professional, on-brand, and visually stunning.

Visit London Taxi Tours is a hospitality business, offering themed and customised tours to U.S visitors.

Industry

Travel, Tourism and Leisure

Plan

Social Media Posts Plans

Website

Visit Website

Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Driving Social Media Success for a Solopreneur

Managing Director Cheryl Cullen describes herself as a “solo tourpreneur” and was struggling to manage social media along with running her company.

Visit London Taxi Tours turned to 100 Pound Social for help in January 2024 and is on the £200 Posts Plan.

The plan includes the creation and publication of regular social media posts, including branded graphics, to the company’s Facebook and Google Business Profile.

The Challenge

Maintaining a Consistent Social Media Presence

Cheryl found producing consistent, professional content to build her brand was overwhelming.

“I enjoy the social media aspect of my business, but I just don’t have the time to do it well. I needed more presence online, but without taking time away from running the business.”

During peak seasons, Cheryl had little time to plan posts, and when she is away, she risked gaps in her online presence.

She turned to 100 Pound Social to find a reliable and cost-effective solution to maintain visibility and complement the guest-focused content she wanted to retain control over.

“100 Pound Social creates the kind of content I would make myself, but better—it’s professional, on-brand, and visually stunning.”

The Solution

Effortless Social Media Management

Cheryl began with 100 Pound Social’s entry-level plan, the £100 Posts Plan, drawn by its affordability and promise of quality—and was impressed with the smooth onboarding process that meant her brand’s tone and voice was accurately captured.

“Having 100 Pound Social handle my brand-building means I can take a proper break, knowing my social media is in expert hands.”

After seeing positive results, Cheryl upgraded to the £200 Posts Plan, which offered more frequent posts and branded graphics to further enhance her online presence.

“I’ve noticed my social media stands out compared to competitors—our posts are more engaging and visually appealing.”

Cheryl was also impressed with how easy the monthly review process was and that it provided an opportunity for her to give feedback and adapt the social media strategy to align with seasonal changes, such as promoting Christmas tours. She said “It feels like having a team in the next room—easy to communicate with, responsive, and adaptable to my needs.”

Posts Crafted

Click on a post to make it larger

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It feels like having a team in the next room—easy to communicate with, responsive, and adaptable to my needs.

The Results

Consistent Growth and More Time for the Business

With 100 Pound Social, Cheryl’s business has enjoyed a marked improvement in its social media presence:

  • Consistency and Professionalism: Her posts are engaging, visually appealing, and perfectly aligned with her brand voice, even during busy seasons.
  • Time Savings: Cheryl has reclaimed valuable hours to focus on her business and enjoy well-deserved breaks, knowing her social media is in expert hands.
  • Audience Growth: Her Facebook audience, particularly in the US market, has grown through well-targeted posts and marketing strategies.
  • Creative Campaigns: Innovative ideas, such as Harry Potter and Taylor Swift-themed posts, have broadened her appeal and highlighted the team’s creativity.
  • Competitive Advantage: Cheryl believes her social media presence now outshines that of her competitors, providing her with a distinct edge.
  • Cheryl told us: “For solo entrepreneurs, 100 Pound Social is a lifeline. They understand the challenges and deliver reliable, quality support.”

Cheryl told us: “For solo entrepreneurs, 100 Pound Social is a lifeline. They understand the challenges and deliver reliable, quality support.”

She said she highly recommends 100 Pound Social to other businesses: “My social media now reflects the quality of my tours. It’s a relief knowing the team handles it so well.”

For solo entrepreneurs, 100 Pound Social is a lifeline. They understand the challenges and deliver reliable, quality support.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.