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Gwen Allison

Founder, My Spiritual Butterfly

“An Extension of My Team”: How My Spiritual Butterfly Saved Time and Boosted Visibility

237%

Increase in Impressions

324%

Increase in Engagement

18 Hours

Saved Each Month

My Spiritual Butterfly Banner image

As a solopreneur, your time is precious, which makes 100 Pound Social a no-brainer.

My Spiritual Butterfly is a UK-based holistic wellness and coaching business founded by Gwen Allison in 2015.

Industry

Health, Beauty & Wellness

Plan

Social Media Posts Plans

Website

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Case Study

Professional Presence, No Stress

As a Reiki Master Teacher and Transformational Life Coach, Gwen helps women over 40 release limiting beliefs and pursue life-changing goals—from writing books to starting businesses.

But like many solo business owners, Gwen struggled to stay consistent on LinkedIn: “LinkedIn was the one area I just wasn’t giving the attention it needed. It requires a different tone, and I didn’t have the time.”

In February 2025, Gwen joined the £100 Posts Plan to free up her schedule—while ensuring her content reflected the authentic, professional image she wanted.

The Challenge

Consistency Without Compromise

Creating content that struck the right tone for LinkedIn—more professional than her usual channels—was time-consuming.

Gwen said: “Each post could take me up to two hours, and I needed to sound credible while still being me.”

She had tried using freelancers but found it frustrating: “The quality wasn’t there, the tone was off, and I didn’t feel understood.”

What Gwen really wanted was a partner who could:

  • Save her hours each week
  • Capture her unique voice
  • Deliver posts that felt aligned with her message and audience

The Solution

Professional, Personalised LinkedIn Content

Gwen now receives three expertly written LinkedIn posts per week—for both her personal profile and company page—that align with her monthly goals and campaigns.

“It’s like I’ve delegated to a team that totally gets me. I still have visibility, but I don’t need to micromanage. It just feels like an extension of my team.”

Gwen especially values:

  • The simplicity of onboarding
  • Confidence that her content is in expert hands
  • Posts that reflect her tone—not generic AI copy

“They’ve really nailed my voice. It sounds like something I would write—but better!”

Posts Crafted

Click on a post to make it larger

100 Pound Social has really nailed my voice. It sounds like something I would write—but better!

The Results

Hours Saved and a More Visible, Trusted Brand

Since joining 100 Pound Social in February 2025, Gwen has seen a measurable uplift in her social media performance—and peace of mind:

  • Impressions up 237%
  • Engagement up 324%
  • 18 hours saved per month

“That time I’ve saved is priceless. The consistency has made people start noticing—and interacting.”

Gwen now feels fully supported by a UK-based team who understands her business and values:

“Authenticity matters in my world. I love that real people—not AI—are writing my content.”

“As a solopreneur, your time is precious, which makes 100 Pound Social a no-brainer.”

Authenticity matters. I love that real people—not AI—are writing my content.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.