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Alan Giles

Founder, Fractional Execs

“It’s given us back a day a week”: How Consultancy Fractional Execs Saved Time and Doubled Their LinkedIn Followers

2X

Increase in LinkedIn Followers

£400

Marketing Budget Saved Per Month

1 Day

Saved Each Week

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We’ve doubled our engagement. People have been commenting on how noisy we are on LinkedIn.

Fractional Execs is a specialist business growth consultancy offering resources, solutions, and services to small and medium-sized companies looking to grow.

Industry

Consulting

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Increasing LinkedIn Engagement & Followers

Since October 2023, Founder Alan Giles has been using 100 Pound Social’s £100 Posts Plan to manage his company’s social media content. The plan includes the creation of 3 bespoke social media posts per week which are published to:

  • Alan’s personal LinkedIn Profile
  • and the Fractional Execs Company LinkedIn page.

Alan and his team use our Content Panel & Reporting platform, to review, edit, and approve all posts before going live.

As a result of working with 100 Pound Social, Fractional Execs’ LinkedIn following has doubled and they are saving over £400 per month on the cost of managing their LinkedIn content.

The increased LinkedIn activity is leading to tangible new business for the company, with prospects and clients telling Alan they discovered Fractional Execs via LinkedIn.

We spoke to Alan about his experience of working with 100 Pound Social.

Watch the video of our interview with Alan:

The Challenge

Authentically Building Thought-Leadership

Prior to working with 100 Pound Social, Fractional Execs struggled to maintain a consistent presence on LinkedIn.

Alan says they wanted to hire a Social Media Content Creator that was “able to write material that felt like it was coming from me and my team, without it being from me and my team!”

When a client recommended 100 Pound Social, Alan found the perfect fit. He says that working with 100 Pound Social is “almost like adding another team member that understood what we do, and can represent us the same way we represent ourselves.’’

The Solution

“Adding another team member” with 100 Pound Social

Now Fractional Execs have a regular flow of LinkedIn content, keeping their followers and connections at the forefront of their audiences’ mind when it comes to business growth consultancy.

As Alan explains, Fractional Execs holds a unique position in the market: “We’re the only company in the UK doing this. So we are quite niche.”

Given their specialised nature, it was crucial for 100 Pound Social to accurately represent their services and approach. Alan acknowledges this, stating, “I think you do represent what we do very well.”

Alan further elaborates on their desired tone and approach: “We want to come across as enabling, but not preachy.”

This balanced approach is key to their content strategy. Alan adds, “You post enough about what we do without giving everything away. So people stay curious and follow the call to action to find out more.”

This approach means the company’s content strategy is effectively leading to what Alan describes as “brand recognition, being seen as thought leaders and that relevancy that we’re always striving for.”

The posts provide valuable insights without overwhelming the audience, striking a balance between informative content and maintaining audience interest on LinkedIn.

In a nutshell?

Alan says, “You’ve got the balance right there. I quite like that.”

He’s also impressed with the service, praising our:

  • ability to match his brand’s voice;
  • the quality of the created content;
  • and the increased LinkedIn engagement.

Posts Crafted

Click on a post to make it larger

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Fractional Execs Post 2
Screenshot 2024 08 16 160621
Screenshot 2024 08 16 161159

People work with people. This feels like a relationship that we have with 100 Pound Social. It’s not a faceless platform.

The Results

Reaching New Clients And Generating New Business

Alan says the results have been significant:

“It’s given us a day back of our time, which is more than £100. And that’s per week. So it is very much value for money and it’s doubled our engagement.”

Apart from the time saved, they have doubled their follower count in the eight months they’ve worked with 100 Pound Social.

“There’s definite metrics. And it’s very easy to tie those back to our increased amount of activity. Because we’ve not just doubled the activity, but also the quality of those posts. Brilliant.”

Alan is pleased the posts are being noticed and picked up by their network.

When engaging with potential clients, Alan often asks, “How did you find out about us or what made you talk to us?” He reports, “We’ve had two or three people in the prospect list that have said ‘Oh, I saw your stuff on LinkedIn.’”

This direct feedback demonstrates the tangible impact of their increased LinkedIn presence on attracting potential clients.

Most importantly, the increased social media presence is leading to new business opportunities.

He says he’s very happy with how 100 Pound Social manages his account and finds the service to be great value for money.

I think we’re very close to a new client because of our LinkedIn activity—probably three, four weeks away.

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Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
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  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.