Publishing articles on LinkedIn is one of the most effective ways to build professional credibility in 2025. A well-written LinkedIn article sets you apart as a thought leader while creating genuine connections with your network and potential clients.

Strong LinkedIn articles do more than share information—they spark discussions, showcase your unique perspectives, and position you as an authority in your industry. 

By sharing your knowledge through articles, you can open doors to new business opportunities, partnerships, and meaningful professional relationships.

This guide will show you exactly how to create LinkedIn articles that resonate with your audience, along with examples and best practices to help you succeed.

What Makes a LinkedIn Article Stand Out in 2025?

Let’s look at some key factors.

The Shift to Personal Storytelling

We’re moving from just sharing facts to telling stories. Writers mix their own experiences with industry info. This way, the content hits both the heart and the mind. 

For instance, instead of just listing market data, smart writers tell their own stories about dealing with market issues and then back them up with the right facts. This helps readers see how their own problems fit into the bigger picture and makes complex information easier to understand and remember.

Efficient Value Delivery

Today, people want content that values their time. Articles need to offer value fast, especially at the start, with strong points and direct takeaways.

Successful writers start with a clear problem, offer structured solutions, and end with actionable steps. This helps busy folks quickly see if the article is useful and take practical insights from it.

Connection to Current Trends

Good LinkedIn articles show a strong sense of what’s happening in their industry.

Writers stay tuned into industry talks, new tech, and market changes to find relevant topics. 

By tying their expertise to current trends, they help readers see how big changes will directly affect their work. The most shared articles link industry trends to what is happening now, drawing on real-world examples.

Tips for Writing an Engaging LinkedIn Article

So, how do you get started writing engaging LinkedIn articles?

Consider these steps (and common mistakes to avoid): 

Know Your Audience

Actionable Steps

• Define Your Target Reader: Identify the specific professionals you aim to reach. Consider their industry, job roles, experience levels, and common challenges they face.
• Research Industry Trends: Use LinkedIn groups, forums, and industry publications to understand what topics resonate with your audience.
• Engage Directly: Participate in discussions, comment on relevant posts, and ask questions to gain deeper insights into your readers’ needs.
• Create Reader Personas: Develop profiles of your ideal readers to guide your content strategy and ensure your writing stays focused.

Common Mistakes

• Being Too Broad: Attempting to appeal to everyone often results in diluted content that resonates with no one.
• Ignoring Feedback: Overlooking comments and engagement metrics can cause you to miss valuable insights about your audience’s preferences.
• Assuming Audience Needs: Relying solely on assumptions without research can lead to misaligned content that doesn’t meet reader expectations.

Select a Strong Topic

Actionable Steps

• Identify Knowledge Gaps: Look for areas in your industry where information is lacking or outdated and offer fresh insights.
• Leverage Keyword Research: Use marketing tools like LinkedIn’s content suggestions to find popular topics your audience is searching for.
• Align with Your Expertise: Choose subjects where you have substantial knowledge and can provide unique value.
• Test Your Ideas: Share brief posts or polls to gauge interest before investing time in a full article.

Common Mistakes

• Chasing Trends Blindly: Writing about popular topics without adding unique perspectives can make your content blend in.
• Overcomplicating Subjects: Tackling overly broad or complex topics can overwhelm readers and dilute your message.
• Neglecting Relevance: Selecting topics unrelated to your audience’s interests or expertise can weaken your credibility.

Create a Compelling Opening

Actionable Steps

• Start with a Hook: Draw your audience in from the first line. The key is to make that first line impossible to ignore.
• Set the Scene: Provide context that resonates with your readers’ experiences or challenges.
• State the Benefit: Clearly outline what readers will gain by continuing to read your article.
• Keep It Concise: Aim for an engaging yet brief opening, encouraging readers to go deeper.

Common Mistakes

• Burying the Lede: Starting with irrelevant information can quickly cause readers to lose interest.
• Using Clichés: Overused phrases make your opening feel generic and unoriginal.
• Being Vague: An unclear opening can leave the reader feeling confused about the article’s purpose.

Structure for Readability

Actionable Steps

• Use Clear Headings: Break your article into sections with descriptive subheadings to guide readers through your content.
• Write Short Paragraphs: Limit paragraphs to 3-4 sentences to make your text easily digestible.
• Incorporate Bullet Points: Highlight key information or steps using bullet points for better scannability.
• Optimise for Mobile: Ensure your article displays well on mobile devices, as many professionals browse LinkedIn on the go.

Common Mistakes

• Long Blocks of Text: Dense paragraphs can overwhelm readers and deter them from continuing.
• Inconsistent Formatting: Random font sizes or styles can make your article look unprofessional.
• Overusing Formatting Tools: Excessive use of bold, italics, or underlining can distract rather than enhance readability. Note that LinkedIn doesn’t currently support text formatting. However, there are (external) tools that can help you change your formatting.

Back Claims with Data

Actionable Steps

• Use Credible Sources: Reference reputable studies, industry reports, or expert opinions to support your points.
• Include Specific Statistics: Provide concrete numbers to strengthen your arguments.
• Cite Your Sources: Properly attribute any data or quotes to maintain credibility and avoid plagiarism.
• Visualise Data: Use charts or graphs to present complex information more clearly.

Common Mistakes

• Using Outdated Information: Relying on old data can undermine credibility and mislead readers.
• Misrepresenting Data: Taking statistics out of context can distort your message and damage trust.
• Overloading with Numbers: Too many statistics can overwhelm readers; use them judiciously to support key points.

End with Purpose

Actionable Steps

• Summarise Key Takeaways: Reinforce your main points to ensure they resonate with your readers.
• Include a Call to Action: Encourage readers to engage further by commenting, sharing, or applying your insights.
• Pose a Question: Invite readers to share their thoughts or experiences, fostering community and discussion.
• Offer Next Steps: Provide resources or suggestions for readers to explore the topic further.

Common Mistakes

• Ending Abruptly: Failing to provide a proper conclusion can leave readers unsatisfied.
• Being Overly Promotional: A conclusion focusing too much on self-promotion can alienate readers.
• Introducing New Ideas: Introducing new concepts in the conclusion can confuse readers; keep it focused on summarising.

Polish Your Writing

Actionable Steps

• Proofread Thoroughly: Review your article multiple times to catch spelling, grammar, and punctuation errors.
• Use Editing Tools: Run your text through a tool like Grammarly to catch sneaky typos or awkward phrases we sometimes miss.
• Maintain Consistent Formatting: Ensure uniformity in fonts, headings, and spacing throughout your article.
• Include Visuals: Add relevant images or graphics to complement your text and engage readers.

Common Mistakes

• Ignoring Typos: Simple errors can detract from your professionalism.
• Overcomplicating Language: Using complex words unnecessarily can make your article less accessible.
• Neglecting Visual Appeal: A lack of visual elements can make your article seem uninviting.

LinkedIn Article Examples for Inspiration

Here is a collection of great LinkedIn article examples to help you get inspired.

Personal Growth That Connects

Jeff Haden‘s “It’s Time for a New Definition of Success” demonstrates the power of universal topics. He created content that resonated with his readers by examining personal definitions of success against societal standards.

Strategic Format and Structure

Dave Kerpen‘s “Five Business Lessons from Radio Disney” shows how format affects readability. 

He made business advice more approachable by using a list structure and connecting it to a well-known brand. The article proves that clear formatting and strategic titles can boost engagement. 

Making Complex Topics Accessible

Richard Branson and Arianna Huffington both show how industry leaders can share expertise without creating distance. Their articles succeed by:

• Opening with personal anecdotes
• Breaking down complex ideas
• Supporting claims with research
• Maintaining conversational tone
• Adding practical takeaways

The Factors Successful Authors Consider Crucial

After looking at the above examples, there are a few commonalities to consider if you want to have successful LinkedIn articles.

This article says the best LinkedIn articles combine several key elements:

Content Structure

Professional articles maintain a clear structure with defined sections that guide readers through the content. 

Each section builds on previous points while moving toward practical conclusions readers can apply. Writers break down complex topics into digestible chunks, using subheadings that preview the content of each section. The most successful posts end each section with actionable steps or key takeaways.

Personal Experience

Effective articles weave personal experiences throughout the content to illustrate key points. 

Writers share specific situations, challenges, and solutions they’ve encountered, making abstract concepts concrete through real-world examples. These stories help readers connect emotionally while demonstrating practical applications of the advice. 

The best articles balance personal anecdotes with broader insights that readers can apply to their situations.

Strategic Formatting

Top performers use formatting to enhance readability and highlight key information. They employ short paragraphs, bullet points, and strategic white space to make content scannable for busy professionals. 

Writers use bold text and italics sparingly to emphasise crucial points without overwhelming readers. Each formatting choice serves a specific purpose in making the content more accessible.

Multimedia Integration

Leading writers enhance their articles with relevant images, charts, or infographics that support their main points. They include professional profile photos and relevant visual examples that add credibility to their expertise. 

Writers also create custom graphics to illustrate complex concepts or data, making information more digestible for readers. Each visual element specifically supports the article’s message rather than just decorating the page.

Best Practices for Promoting Your LinkedIn Article: Small Business Edition

You’ve written the article – now comes the promotion.

Here’s how to ensure you’re using LinkedIn for business correctly by getting your content to as many (of the right) people as possible.

Smart Sharing Strategy

When sharing your LinkedIn article, connect with other professionals in your local business groups and chambers of commerce – these are great places to network with peers facing similar challenges.

Write captions that speak to your experience as a business owner, sharing insights about real challenges you’ve overcome, whether it’s adapting to market changes or implementing new systems. 

Building Active Discussion

Start meaningful conversations by engaging with fellow professionals in your industry who understand your challenges and might offer fresh perspectives. 

For example, when someone shares their experience with a new software system or workplace strategy, join the discussion with your own insights.

You can also create interactive polls that spark dialogue about issues that matter to your field – like

• “What’s your preferred project management tool?” or 
• “How are you handling the shift to hybrid work?” 

These conversations help you learn from others’ experiences while building valuable professional connections.

When community members respond, share your own relevant business experiences and encourage others to contribute their practical solutions. 

Through these ongoing interactions, you’ll naturally build connections with neighbouring businesses, creating a supportive local network that benefits everyone.

Cross-Platform Promotion

Expand your article’s reach by strategically sharing your business insights across social media channels. 

Start by creating simple, shareable graphics highlighting key tips valuable to your potential clients. Then, extend your presence by posting these insights in Facebook business groups and community forums where your target clients actively engage. 

To reach a broader audience, particularly younger people, adapt your successful business strategies into quick, engaging content formats suited for platforms like Instagram or TikTok.

Email and Newsletter Integration

Leverage your existing email communications by featuring article highlights in your client newsletter, demonstrating your industry expertise to your established audience. 

Build on this by sending personalised notes to business contacts, highlighting specific insights that address their unique challenges. 

To maintain consistent visibility, incorporate article links into your everyday business communications through email signatures and follow-up service reports.

Finally, include your most valuable business advice in monthly roundups for your mailing list, creating an ongoing resource that reinforces your expertise and keeps subscribers engaged.

Maximising Long-Term Value

Keep your content relevant by regularly updating your articles with fresh market insights and seasonal business trends. 

As you participate in community forums, naturally reference these updated articles when assisting other business owners, establishing yourself as a continuous source of valuable information. 

Build on this foundation by developing a comprehensive content series that explores different aspects of your business success, from customer service strategies to inventory management techniques. 

Then, leverage your best-performing articles strategically as lead magnets, attracting potential clients and business partnerships while showcasing your proven expertise.

Engaging With Analytics

Begin by monitoring which topics generate the strongest response from your community, using these insights to shape your future content strategy. 

Track engagement patterns closely to understand what resonates and precisely when your business audience is most active and receptive. 

Armed with this data, develop targeted content that anticipates and addresses seasonal business challenges when they’re most relevant to your readers. 

Consider fine-tuning your sharing schedule to align with the periods of peak engagement you’ve identified, maximising the impact of each post.

Professional Network Activation

Begin by strategically joining business associations and industry-specific LinkedIn groups where your expertise will be most valuable. 

Once established in these communities, contribute meaningfully to discussions by sharing relevant articles addressing specific challenges or opportunities. 

Through these interactions, cultivate relationships with complementary businesses that can lead to mutually beneficial content cross-promotion opportunities. 

Extend your network by connecting with relevant companies, sharing business insights that strengthen these relationships, and demonstrating your industry expertise.

Summary

Writing effective LinkedIn articles requires careful attention to both content and promotion. Success comes from understanding your audience, creating valuable content that addresses their needs, and sharing it strategically. 

The best articles combine professional expertise with engaging storytelling, supported by clear structure and multimedia elements.

Moreover, remember the platform rewards quality over quantity. 

Focus on creating well-researched, thoughtfully structured articles that provide real value to your professional network. Remember to promote your content actively through various channels while engaging genuinely with readers who take the time to comment and share.

Next Steps

Take Action with 100 Pound Social

Creating consistent, high-quality LinkedIn content takes time and expertise. At 100 Pound Social, we help busy professionals maintain an active, engaging LinkedIn presence. Our team of content specialists can help you:

• Develop your content strategy
• Create professional articles that showcase your expertise
• Promote your content effectively
• Engage with your audience
• Track and analyse performance

Ready to strengthen your LinkedIn presence? 

Contact 100 Pound Social today to learn how we can support your professional content needs.