Sign Up Now
Book Call

TRY NOW: 20-day Money-Back Guarantee
Xenos Business Development

Adam Beckett, Founder

“It’s Given Me Visibility and Credibility”: How Xenos Built Industry Authority with 100 Pound Social

260%

Increase in Impressions

120%

Increase in Connections

8 Hours

Saved Each Week

Xenos Business Excellence Banner

“Your most recent promotional post, explaining my business model, has got almost 700 impressions so far, and I’ve already had two new sales enquiries.”

Industry

Business Services, Health, Beauty & Wellness

Plan

Social Media Posts Plans

Website

Visit Website

Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

Book Call
Sign Up Now

Share this Case Study

Case Study

Building Visibility, Credibility, and a Stronger Network

Xenos Business Development, founded by Adam Beckett, helps Fast-Moving Consumer Goods (FMCG) companies in personal care and beauty expand into markets across Europe, the Middle East, and Africa. 

With two interconnected audiences to reach—clients seeking market development support, and customers for those clients—LinkedIn is a critical part of Adam’s growth strategy.

But like many founders, Adam found himself struggling to keep up:

“I wasn’t getting engagement. I couldn’t produce enough content to keep connections interested. Even producing one post a week was taking me a couple of hours.”

He needed a consistent content engine that aligned with his industry, spoke to both of his networks, and allowed him to show up on LinkedIn as a recognised expert, without losing valuable time.

That’s why Adam joined 100 Pound Social in July 2025, on the £100 Posts Plan.

The Challenge

Reaching Two Networks with Relevant, Consistent Content

Adam relies on LinkedIn as a lead generation platform. His goal is to connect with decision-makers in FMCG, while simultaneously helping his clients reach new prospects. But without regular, high-quality content, connection requests weren’t being accepted.

“I discovered you get more connection requests accepted if your content is relevant to that audience. I knew I needed consistency, but doing it myself wasn’t sustainable.”

Early attempts using AI tools weren’t enough:

“Before, I was putting a query into Gemini, but the output needed heavy editing—it appeared stilted. The team at 100 Pound Social can take source material and turn it into a real post. You can see it’s written by a human.”

The Solution

Credibility-Driven Content That Builds Authority

Xenos joined 100 Pound Social to remove the content bottleneck and build influence inside FMCG networks.

The £100 Posts Plan now publishes tailored LinkedIn content for Adam three times a week—focused on personal care, beauty, market development, and international expansion.

The impact was immediate: “Your most recent promotional post, explaining my business model, has got almost 700 impressions so far! I’ve also had 2 new sales enquiries.”

Beyond visibility, the content has positioned Adam as a go-to voice in the industry: “I’ve become a place where people in the industry go to look at my posts. The posts give me credibility as a thought leader. Visibility and credibility is what it’s enabled me to achieve.”

The workflow has also been seamless: “It’s incredibly easy. The process has been almost self-managing from the beginning. I can stop or start at any time—the flexibility gives me peace of mind.”

Posts Crafted

Click on a post to make it larger

Xenos Business Development Post 4
Xenos Business Development Post 3
Xenos Business Development Post 2
Xenos Business Development Post 1

“I’ve become a place where people in the industry go to look at my posts, they give me credibility as a thought leader.”

The Results

More Connections, More Visibility, More Authority

Since partnering with 100 Pound Social, Xenos has achieved impressive early-stage results:

  • +260% Impressions per post
  • +120% Increase in connection accepts
  • 8 hours saved weekly

The increased traction is also translating into new commercial opportunities.

Adam adds: “I’ve added 60 new connections since starting—before, I might have been getting two or three a month. The posts get more reactions, and I’m now seen as someone with expertise in the industry.”

And while the numbers are strong, the time saved is equally valuable:

“I reckon it saves me eight hours a week. Time is money and a hundred pounds a month definitely covers it.”

Ultimately, Adam’s results have been strong enough that he now recommends the £100 Posts Plan to others: “I have recommended you to a client—that’s the strongest endorsement you can get.”

“I have recommended 100 Pound Social to a client, that’s the strongest endorsement you can get.”

Book Call
Sign Up Now

Share this Case Study

100 Pound Social Recommends

Results generated for 1,000+ clients across every B2B industry

“A Recognised Thought Leader”: How Primotech Consulting Built Influence with 100 Pound Social

“100 Pound Social has latched onto all those facets of cybersecurity and made me look like a thought leader who’s on the ball.”

844%

Increase in Impressions

100%

Increase in Engagement

1300%

Increase in Audience

Primotech Consulting

Steve Dodsworth, Founder

“It Isn’t Generic, It’s Tailor-Made”: How Avel Consulting Doubled Its LinkedIn Following with 100 Pound Social

“100 Pound Social content is bang on, it reflects the tone of my brand.”

2X

LinkedIn Followers

11K

Impressions

2 Hours

Saved Each Week

Antoine Jamin

President, Avel Consulting

“An Extension of My Team”: How My Spiritual Butterfly Saved Time and Boosted Visibility

“As a solopreneur, your time is precious, which makes 100 Pound Social a no-brainer.”

237%

Increase in Impressions

324%

Increase in Engagement

18 Hours

Saved Each Month

Gwen Allison

Founder, My Spiritual Butterfly

“LinkedIn Reactions Up 80%”: How 100 Pound Social Supercharged Chestnut Education’s Engagement

“Our LinkedIn impressions nearly doubled in the eight months we’ve been working with 100 Pound Social.”

90%

Increase in Impressions

20%

Increase in Followers

80%

Increase in Reactions

Upekha Makumbura

Marketing Lead, Chestnut Education Group

“So User-Friendly, It Just Works”: How HBD Partners Grew Their LinkedIn Audience with 100 Pound Social

“We’ve developed a massive following because of 100 Pound Social, the proof’s there.”

126%

Increase in Impressions

130%

Increase in Engagement

157%

Increase in Clicks

Mark Hulton

Co-Founder, HBD Partners

“Easy, Personable, Reliable”: How TMC Stays Visible with 100 Pound Social

“100 Pound Social has given us that professional marketing image, it makes us look bigger than we are.”

Ian Palmer

Founder, TMC

“Thousands of Monthly Views”: How Funding Friends Grew with 100 Pound Social

“It would take us hours to write our own posts. This service provides better value and better quality than hiring someone.”

Damian McGann

Co-Founder, Funding Friends

“How Monro Consulting Save Time and Money with Expert Social Media and Blog Content”

“Despite the complexity of my business, your authors are getting it… there are clearly intelligent and well-educated people working in 100 Pound Social.”

Steve Bannister

Founder, Monro Consulting

“It’s given us back a day a week”: How Consultancy Fractional Execs Saved Time and Doubled Their LinkedIn Followers

“We’ve doubled our engagement. People have been commenting on how noisy we are on LinkedIn.”

2X

Increase in LinkedIn Followers

£400

Marketing Budget Saved Per Month

1 Day

Saved Each Week

Alan Giles

Founder, Fractional Execs

“Our Busiest Year Yet!”: How 100 Pound Social Transformed Growth Pod’s Online Presence

“We had our best year last year, and it was the same year that we worked with you.”

331%

Follower Increase

8X

Impressions

3 Hours

Saved Each Week

Emma Coller

Co Founder, Growth Pod

View All
Group 1000011206

Schedule a Call

Feel free to reach out—we’re here to help with anything you need!

Understand your social media goals
Find out how our Social Media, Lead Gen, Blog & Newsletter services work
Group 1000011206
Meet our expert UK-based team
  • 20 min

S​chedule a free​ 20-min​ video call to learn more about ​1​00 Pound Social and have your questions answered. Please join the meeting using a desktop or laptop—​not a mobile.

👉🏻 Can’t find a convenient call slot? Send us a message →

Links
🌟 Reviews​
🚏 Plans & Pricing
💻 Work Samples

Please join a demo before your call:
🚀 S​ocial Media Management Demo >
🔥 ​LinkedIn Lead Generation Demo >

FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.