Dom Beary

COO, Mammoth Analytics

SaaS Mammoth Analytics Saves Time and Increases Visibility with B2B LinkedIn Lead Generation

It’s about getting that consistency of content and growing my network… we are in discussions with a number of our new contacts.

Mammoth is a cloud-based, code-free data analytics platform that empowers domain experts and business users to get what they want from their data.

Industry

SaaS & Software, Information Technology & Services

Plan

Social Media Posts Plans, LinkedIn Lead Generation Plan

Website

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Case Study

Mammoth is a cloud-based, code-free data analytics platform that easily-integrated with other software and allows users to smoothly bring together, analyse, clean, and automate disparate data sets—saving an average of 75% of time spent.

Dom Beary is the COO of Mammoth Analytics, and we chatted to him about working with us at 100 Pound Social.

The Challenge

Before partnering with 100 Pound Social, Mammoth Analytics lacked a clear and consistent approach to their lead generation and content strategy. Their content was created on an ad hoc basis, and they were only beginning to consider who their ideal audience should be.

According to Dom Beary, COO of Mammoth Analytics, one of the main reasons for bringing 100 Pound Social on board was to help focus their efforts and identify the right people to target. Without a defined strategy or regular output, their outreach lacked the structure and direction needed to generate consistent results.

The absence of a targeted approach meant missed opportunities to engage with potential clients and build a strong presence on LinkedIn.

The Solution

To solve these challenges, 100 Pound Social introduced their £299 LinkedIn Lead Generation Plan. This plan provided Mammoth with a consistent and structured approach to content and outreach. The team at 100 Pound Social helped narrow down Mammoth’s target audience and boosted their content strategy, bringing the consistency and continuity that had been previously missing.

Posts were published regularly to Dom Beary’s personal LinkedIn profile, and with the addition of the platform add-on, content was also shared to Mammoth’s LinkedIn Company Page, helping expand visibility.

Onboarding

After signing up with 100 Pound Social, Dom remembers the onboarding process as being easy; “I just had to fill in a simple form.” That’s a thumbs-up in our books!

Posts Crafted

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People need to be able to see where you’ve come from and what you do. This has been an easy way to do that.

The Results

The LinkedIn Lead Generation Plan increases web traffic, boosts profile views, and increases connections. The ultimate goal is to generate hot leads and increase sales.

Dom is particularly pleased with the “consistency of content and growing my network.”

“We are in discussion with a number of our new contacts… And when we start posting some more specific promotional content, this ensures that as many people will see that as possible.”

“I have recommended you to other businesses,” Dom says. “I think the service is easy to use and you can put as much or as little into it as you like.”

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