Back-to-business season is here—and with it, fresh urgency to make your lead generation efforts actually convert.

If you’re running LinkedIn outreach (or planning to), here’s the part most people miss:

👉 It’s your content that does the heavy lifting after you connect.

Outreach gets your foot in the door. But it’s your posts that start the conversation, build trust, and move people closer to “yes.”

Why Outreach Alone Isn’t Enough

Cold outreach opens doors—but it doesn’t close a deal.

Once someone connects with you, the next thing they’ll do? Check your profile and scroll through your recent posts.

No posts = no trust.

Consistent, relevant content tells your prospects that you’re credible, active, and know your stuff. Without it, even the best outreach message can fall flat.

How Content Supports Lead Gen (Without Being Salesy)

Your posts don’t need to pitch. They need to position. Done right, content keeps your brand top of mind and reinforces your message—without the hard sell.

Here are four post types that support lead gen without sounding pushy:

1. Mini Case Studies / Client Wins
→ Example: One of our clients achieved a 300% return on their investment using our LinkedIn Lead Generation service. Here’s what changed…
→ Why it works: Real results create instant trust.

2. Thought Leadership / Opinions
→ Example: Cold outreach only works if your content backs it up. Would you respond to someone whose last post was in 2022?
→ Why it works: Sharp insights build authority and engagement.

3. Behind-the-Scenes / Process Insight
→ Example: Here’s how our LinkedIn Lead Gen plan works 👇🏼 
Step 1: Locate Prospects
Step 2: Craft Messages
Step 3: Perform Outreach
Step 4: Land Start Landing
→ Why it works: It removes friction and shows you know your process.

4. FAQs / Objection Handlers
→ Example: Worried your audience is too niche for LinkedIn outreach? 87% of our clients target niche B2B sectors—and it works.
→ Why it works: Anticipates doubts and answers them upfront.

Our Tip? Pair Outreach with a Posts Plan

At 100 Pound Social, we’ve seen time and time again that clients who combine our LinkedIn Lead Generation service with a regular Social Media Posts Plan get significantly better results.

Outreach opens the door. Content starts the conversation.

Having both means your prospects don’t just connect—they convert.

Ready to See Better Results?

If you’re looking to maximise ROI from your LinkedIn outreach, take a look at how we can help. We’ll keep your profile working while you focus on the bigger picture.

→ Join a LinkedIn Lead Gen demo to see how it works
→ Find out more about our Social Media Posts Plans with this 15-min demo
→ Or download our free LinkedIn posts examples to get started today