Business Services
LinkedIn Lead Generation Plan
Founder, Callis Admin
Business Services
LinkedIn Lead Generation Plan
We chatted to the company’s founder Sonia Simpson about her experience working with 100 Pound Social.
Sonia recalls her main problem with lead generation and social media content creation for Callis Admin was a lack of time.
“Being a Virtual Assistant, the irony is I don’t have time to do my own marketing,” she says.
“I used to do networking, and I hated it. I’ve met some great people, but it’s not the best way to generate leads for my business.”
Sonia says she could do her own lead generation, but her lack of time leads to a lack of consistency.
“By nature, my leads have no time. You have to reach out to them two or three times before they respond,” she says.
“You have to kiss a lot of frogs in marketing to get to the right people. I have two children and two businesses—I don’t have the time to do that.”
“It was the thing that fell to the bottom of my list.”
Sonia signed up for 100 Pound Social’s LinkedIn Lead Generation Plan, which includes direct targeting of 100 ideal clients each week.
“After the first month of contact, I’ve been hands-off,” she says.
“I trust 100 Pound Social and leave them to it.”
Sonia says 100 Pound Social is targeting the right people through their outreach efforts.
“Even if they don’t buy, they are the right person,” she says.
The plan also includes three hand-crafted posts per week to Sonia’s LinkedIn profile.
“I just let it run in the background. I don’t even look at the content,” she says.
Sonia says her investment in 100 Pound Social has paid off, with her making back three times what she has spent in some months.
“My plan is well on the way to paying for itself and more,” she says.
“The plan delivers my business a high return on investment.
“If you are time-poor, you are going to see the leads come back without a huge amount of time spent.”
Sonia adds that the 100 Pound Social team has been professional and easy to deal with.
“I really value that 100 Pound Social can tell me when something isn’t a good idea instead of that they will make it work,” she says.
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