Types Of Content That Can Boost Your Social Media Presence
Is your social media content as good as it could be?
If your B2B or B2C content isn’t up to scratch, you could be missing out.
Social Commerce is one of the fastest-growing methods of online selling. Users of social media check their feeds regularly, so it makes sense that social media marketing offers great opportunities for businesses.
Posting relevant and insightful content, can really boost your online presence. But you need content that stands out – or you face getting lost in the crowd.
Types of Content
Content can be visual or written:
- Visual Content can include images, GIFs and videos, and content with a visual element is up to 40% more likely to be shared.
- An amazing image is often what makes people stop mid-scroll.
- Written Content ‘speaks’ to your customer, and using the right keywords and hashtags means the right people can find your content.
- Do proofread written content. Grammar and spelling errors look really unprofessional.
Successful content includes a mixture of topical and promotional posts.
- Promotional Posts do what they say on the tin – promote your products and services. They can help build awareness of your brand and mission and are great for highlighting events and offers.
They don’t always have to be serious. Light-hearted and humorous posts can be very effective.
Visual content is important in promotional posts. Think about including product images, your company logo, or even a video.
Over 90% of online consumers stated that a strong visual image is a driving force in them making a purchase.
But remember, it’s important not to over-schedule promotional posts. There needs to be a balance in your content.
- Topical Posts engage your customers, consisting of content that is interesting or relatable to them.
They’re a great way of building up your brand identity by communicating issues and pain-points that are important to your ideal customers.
The possibilities are huge in choosing topical content. Most often, these posts involve sharing customer-relevant news, articles, or videos.
Again, it’s important to think about visuals. Memes, quotes and, GIFs go down well and can result in lots of likes and shares.
A word of advice – be careful when sharing controversial content, and make sure you consider the potential implications.
Creating a Content Strategy
Having a content strategy is crucial. To use social media marketing successfully, you need to have a regular posting schedule, with original and current content.
- Avoid reposting the same content – you need to keep things fresh or risk customers scrolling past your content.
- Be aware of the best times to post for maximum exposure – they differ from platform to platform.
- Keep up to date with any events or special days that will appeal to your market. Using relevant hashtags and keywords can really boost your posts on these occasions.
Finding Time for Content
Many businesses simply don’t have time to keep on top of content creation for social media.
This is where 100 Pound Social can be a lifeline for your business – helping you create and share effective social media content that’s tailored to your brand and customers from just £100 per month. Book an enquiry call today.
Create a FREE customised social media plan for your business
Why Social Media Marketing Fails (And How To Avoid Failing)
Social Media Strategy for Small Businesses Small business owners often struggle to create and manage an effective social media strategy. However, social media marketing has significant advantages for businesses of any size. It can be an incredibly effective way to...
Blogging for Small Businesses: Planning Your First Blog Article
Why Your Business Needs a Blog You might be wondering ‘why should a new business owner, with limited resources, invest their time and money into adding a blog to their site?’ The answer is simple: blogging is a great way to reach new clients and establish yourself as...
The 11 Best Social Media Tools For Small Businesses
How to use the Right Tools to Grow Your Business Social media has become an essential part of any marketing strategy, and small businesses are certainly not exempt from this rule. With various tools now available that include features such as analytics,...
How to Successfully Outsource Your Social Media Management
Interested in Finding Someone to Outsource Your Social Media to? So, you are finally ready to take the plunge and have someone manage your social media for you. As a business owner, it can be hard to know when to let one aspect go and outsourcing, while incredibly...
The Best Times to Post on Social Media to get the Most Engagement
Social Media Posting Times: When to Post to Social Media They say timing is everything. Whether it’s that perfect punchline to a joke, or introducing yourself to a crush in a cafe, timing can be the difference between a smashing triumph and awkward heartbreaking...
7 Social Media Marketing Metrics Every Business Owner Should Understand
What are Social Media Marketing Metrics? Social media is a key part of your wider marketing strategy. It's business-critical to understand the impact of your social media strategy and how to measure social media marketing performance. So, what are metrics in social...
How to Use Curated Content to Benefit Your Business and Boost Your Social Media Presence
How to Use Curated Content Content curation is often used in the context of art and collecting, but it can be applied to pretty much anything. In the digital marketing world, content curation is the act of finding, filtering, and sharing relevant and valuable content...
Social Media Engagement Guide: How to Increase Social Media Engagement for Your Business
How Social Media Engagement Benefits Your Business Your social media strategy should focus on more than just increasing your brand presence. It should be about engaging your audience as well. More than half the world’s population uses social media, with the...
Strategies to Grow Sales: Using LinkedIn for Digital Marketing
Using LinkedIn Marketing for Lead Generation We've all heard about how businesses are leveraging their online presence to generate leads, especially those in the business-to-business (B2B) arena, but have you ever wondered how you could utilise these strategies for...
How to Grow Sales With Existing Customers (and Reduce Client Churn)
Engaging With Existing Clients Retaining existing customers is just as important as attracting new ones for any businesses. While you can increase sales by pushing product promotions and advertising, you can also do this by optimising your LinkedIn profile. Your...