TRY NOW: 20-day Money-Back Guarantee

How to Define Your Brand’s Tone of Voice

Is tone of voice part of your brand’s official communication strategy? It should be, and this article will help you understand why.

Settling on the right tone of voice for your brand is one of the best decisions that you could ever make for your business. Being conscious of your brand’s tone has a great influence on how your audience perceives you.

What is the tone of voice?

The tone of voice is the act of choosing the order, rhythm, and pace of the words that you pick to communicate. In other words, this means standardising all your content across all your communication platforms.

Think of your brand’s tone of voice as its DNA. Just like your DNA makes up who you are, so does the tone of voice for your business.

Please bear in mind that in the business world, the tone of voice does not refer to oral communication, but rather written communication.

Examples of tone profiles

  • Professional (formal, serious, respectful, matter of factly)
  • Casual (informal, funny, enthusiastic)

 

Why does your company need a tone of voice?

Your company needs a tone of voice for the following reasons:

  • Helps nurture and maintain a brand’s reputation
  • Creates a lasting impression, making your business more memorable
  • Unifies the brand’s personality across web content, social media and other written communication mediums
  • Helps cultivate a sense of ease and loyalty from your audience
  • It’s a powerful way to influence and persuade 

 

Here are some insightful statistics from Customer Thermometer to further elaborate on why a tone of voice is crucial for any company;

  • Of 1000 people in a survey, 65% felt an emotional connection with a brand. 91% of customers who felt like the brand cared about them, developed a positive emotional connection.
  • By gender, 62% of women and 68% of men are likely to feel connected to a brand.

Just like in real life, people are more likely to remember how something you said made them feel, depending on how you said it. Sometimes you might say something, and it ends up having the wrong effect on the recipient because of the wrong tone of voice.  

The wrong tone can bring out communication discrepancies which are one of the worst mistakes that a company can make. Customers can be distrusting of companies that keep putting out different messages that appear to come from different entities.

It’s paramount that your audience knows what to expect from you at all times. If you don’t have a standard way to communicate, you risk putting your client perception about your brand in turmoil.

Most brands overlook the importance of choosing a proper tone, which could have detrimental effects on the company. Every company is putting out content every single second, so you have to compete for the top spot, and branding your tone will help.

According to DOMO, a company needs to base its communication strategy on its data. Each click, swipe, share, comment, or like, holds some valuable information regarding how your company views your data.

In this day of information overload, customers are likely to gravitate towards where they feel at ease. A brand that has just the right tone is trustworthy and feels dependable.

How to find your brand’s tone of voice

Identify the demographic

Who is your target audience? Are your products or services meant for people of a certain age group, gender, social or economic status?

Here is where you must cut out all the noise and focus solely on what your audience would prefer. Think of tailor-making a product to fully satisfy a client preference and taste.

For instance, if you’re a mortgage firm, you might want to use a more professional tone. If your products target teens, you might want to do some research on a language that would connect with that demographic.

Still, on the subject of demographics, it’s paramount to consider your audience’s medium of communication of choice. For instance, 18 to 25-year-olds spend a lot of time on Instagram and Snapchat. If you want to reach professionals communicating using email might be the best option.

Establish your core values

Your brand’s core values will guide you on how to structure your communication. The values will help produce a transparent message that your clients are likely to connect with.  

Examples of questions to explore when linking core values to your tone of voice;

  • How is your brand different from others?
  • What does your brand stand for?
  • What message do you want to share with your audience?

Create a mission statement

mission statement describes your company’s primary purpose for existence. Ensure that your entire company is fully aware of how to represent your company.

Here are some core points that the statement must address:

  • Business makeup
  • Customer focus
  • Company activities and capabilities

In the context of the tone of voice, the mission statement puts everyone on the same page. Therefore, everyone from the CEO to the social media manager to the content strategist will have a unified voice both internally and externally. 

Here are some examples of things that you can outline in your statement:

  • We’re focused on customer experience
  • ABC company cares about the quality of its products or services
  • We’re focused on creating a professional relationship with our clients
  • The staff should represent a good image of the company at all times.

 

A guideline on how to create and implement the right tone of voice for your brand:

  • Start by auditing your existing content and see if it’s in line with your communication strategy
  • Establish a communication architecture to align how your company communicates 
  • Always keep it simple by avoiding jargon, metaphors and anything else that your clients might not understand.
  • Speak to your client directly in a warm, approachable and helpful way.
  • Educate and make your clients feel like you helped them solve a problem
  • Never be inappropriate, as this will likely make your clients feel uncomfortable

Conclusion

It’s paramount to unify all forms of communication for your brand, both internally and externally. That way, your communication will feel like it’s coming from a single source, rather than from different sources, which might otherwise be confusing.

Always remember that there are millions of companies offering the same products and services that you do. To set yourself apart from the crowd, it’s vital that you master the art of not only sparking interest but also keeping your audience interested in the long haul. That is where picking the right tone of voice comes in. 

 

 

Create a FREE customised social media plan for your business

Every business is different. Start your unique social media journey!

Pin It on Pinterest

Share This

She just wants to sleep. The plane 9A0-152 VCE lasted two hours later, waiting for the luggage time MB5-538 Practice Exam dragged too long. The 1Y0-A23 Study Guide Book airport shuttle bus MB5-538 Practice Exam also missed 251-250 PDF the moment, the bus 251-250 PDF as early as an hour ago 9A0-152 VCE DMDI201 Exam Practice PDF already drove away. So, they DMDI201 Exam Practice PDF have 9A0-152 VCE to wait for a taxi now. She stood in the waiting line, slim body due to the weight of the laptop tilted to one DMDI201 Exam Practice PDF side. John talked about interest rates and new ideas for adjusting DMDI201 Exam Practice PDF business partners, MB5-538 Practice Exam but she only thought of one thing it is Friday night 251-250 PDF at ten thirty, I want to wear pajamas, the United States and the United States to sleep. A yellow taxi endless stream passing her 9A0-152 VCE MB5-538 Practice Exam eyes. 251-250 PDF These MB5-538 Practice Exam cars are similar 9A0-152 VCE in color and shape, reminding her of insects. She remembered her when he was a child in the mountains. When she and her brother spotted a broken badger or kicked a red ant nest, she saw a 1Y0-A23 Study Guide Book large group of limbs and hands 1Y0-A23 Study Guide Book and feet wet wriggling DMDI201 Exam Practice PDF on the ground. This chilling feeling made her shiver. A taxi speeding over, 251-250 PDF with a sharp brake sound abrupt halt. Tami Joan Kefas 9A0-152 VCE dragged forward. Driver press the trunk lock, 1Y0-A23 Study Guide Book but people did not move in the car. John was 251-250 PDF upset that they had to get their luggage on board. He is 9A0-152 VCE used to having others MB5-538 Practice Exam help him with these things. Tami Joan does not matter. Until now, she occasionally will be surprised, I actually have 1Y0-A23 Study Guide Book a secretary, help her typing and file management. She threw the suitcase onto the car, closed the trunk lid, and got into the car. John followed suit. He shut the door heavily, wiping his fat cheeks and his MB5-538 Practice Exam bare forehead as hard as he had done with his luggage. First to East 72nd Street. John murmured to the driver through the bulkhead. Then go to Upper West Side, MB5-538 Practice Exam Tami Joan added. Block the plexiglass partition between the front and rear seats covered with scratches, she could hardly see the driver. Taxi arrows MB5-538 Practice Exam rushed off MB5-538 Practice Exam the 251-250 PDF road and quickly ran up the highway to Manhattan. Look, John said. Thats why people are 251-250 PDF everywhere 9A0-152 VCE today. 9A0-152 VCE He pointed to a billboard that read Welcome to the United 1Y0-A23 Study Guide Book Nations Peace Conference. Shakes finally remembered the first of the police officers arriving at the scene to adapt to the fourth rule P is to protect the scene of the murder. Angry horn started 1Y0-A23 Study Guide Book flooding the air in the early morning misty, quickly mixed into the drivers roar MB5-538 Practice Exam angry. A moment later, she heard sharp DMDI201 Exam Practice PDF sirens also joined the dissonant MB5-538 Practice Exam noise, and the 251-250 PDF first police car arrived. Forty minutes 251-250 PDF later, the DMDI201 Exam Practice PDF scene was already packed with uniformed police and criminal detectives, 251-250 PDF more than the usual number of murders in Hells DMDI201 Exam Practice PDF Kitchen the famous crime 1Y0-A23 Study Guide Book zone in New Yorks DMDI201 Exam Practice PDF West End 1Y0-A23 Study Guide Book A lot 1Y0-A23 Study Guide Book 9A0-152 VCE 9A0-152 VCE of. In view of the shocking DMDI201 Exam Practice PDF death of the victim, sending so many DMDI201 Exam Practice PDF people does not seem excessive. However, Shakesi heard from other police officers that this was a big case and 251-250 PDF a media concern - the 1Y0-A23 Study Guide Book deceased was one of a group MB5-538 Practice Exam of travelers arriving DMDI201 Exam Practice PDF at JFK last night and they made a taxi into the city, But 251-250 PDF never got home. CNN is 251-250 PDF reporting on the spot, the uniformed police officer whispered to her. So when Emilia Shakesh saw the handsome Vince Piriti, DMDI201 Exam Practice PDF the head of the Criminal Investigation 9A0-152 VCE and Resource 1Y0-A23 Study Guide Book Scheduling MB5-538 Practice Exam Team climbed to the top of the embankment overlooking the crime scene and 9A0-152 VCE 1Y0-A23 Study Guide Book stopped to beat him from time to time It is not particularly surprising when it comes to 9A0-152 VCE the dust on suits of thousands of dollars. However, she was surprised. Piriti actually noticed her, and waving her past. He smoothed a little in his shaven clean face. She thought she would 9A0-152 VCE probably be applauded 251-250 PDF for the extraordinary performance of todays unruffled. Well done, saved the fingerprint on the iron ladder Maybe it will give her a little reward. The last hour on duty 1Y0-A23 Study Guide Book on the last day. She will leave MB5-538 Practice Exam with glorious 251-250 PDF DMDI201 Exam Practice PDF glory. He looked up and down at her. Policewoman, you are not a novice, right 1Y0-A23 Study Guide Book I think I will not mistake. Im DMDI201 Exam Practice PDF sorry, sir Youre not a newbie, DMDI201 Exam Practice PDF Im sure. 1Y0-A23 Study Guide Book Strictly speaking, she can not be considered. Although she entered the police only a short period of three years, unlike her MB5-538 Practice Exam other police at this age, most have nine to ten years of seniority. Before entering the police academy, Shakesi had been in society for several years. I do not understand what youre trying to ask. He seemed annoyed and the smile on his face 9A0-152 VCE disappeared. Are you the first policeman to arrive at the scene Yes, sir.