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Liz Hewitt

Founder, The Talent Crossing

HR Recruitment Agency The Talent Crossing Sees “Exponential” Audience Growth with Professional Social Media

The quality and the richness of the content is frequently commented on by our stakeholders… and our audience engagement has gone up exponentially.

The Talent Crossing is a niche recruitment agency with a difference—they’re proud to champion people and continue raising the bar for the industry, one hire at a time. They specialise in HR recruitment for creative, digital, media, and tech businesses, and approach every project in a way that’s human first.

Industry

Staffing & Recruitment, Business Services

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

The Talent Crossing was referred to 100 Pound Social by a member of their own team that had a huge amount of success with our services, and they then signed up for the Posts Plan.

In this case study we speak to founder, Liz Hewitt, about working with 100 Pound Social.

Liz says that before finding 100 Pound Social, The Talent Crossing team were missing consistency and quality in their social media strategy:

“We were looking at our strategy and saw a big gap in our ability to be able to fulfil social media and content needs. Though we were attempting social media in-house, it was taking away from us doing other things.

As a growing business, we didn’t have the specialist skills and ability in that area—and this was reflected in the content. We recognised that consistency is key, particularly in our market, and saw the need to outsource here. So we took the plunge.”

The Challenge

The onboarding process was seamless for Liz. She says, “It was very thorough and you put a lot of time and energy up-front into understanding our business—to get the tone of voice and feel for the content just right.”

The Solution

Liz says The Talent Crossing’s reputation has been elevated.

The quality of the content is often commented on by stakeholders and others in their network, and The Talent Crossing is now known for thought leadership within their space. Not to mention, their engagement has increased dramatically!

Importantly, Liz is glad to find that “the plan allows us to focus our energies, time, and attention on our roles.”

Posts Crafted

Click on a post to make it larger

LinkedIn Personal Post Example For 100 Pound Social Case Study
LinkedIn Company Post Example 100 Pound Social Case Study
Topical LinkedIn Post Example For Case Study The Talent Crossing

It’s elevated our reputation. We’re now known to be a channel or conduit for thought leadership within our space.

The Results

The Talent Crossing opted for 3 posts per week crafted for them and posted to a personal and a company LinkedIn profile.

“Now more than ever, it’s important to engage with our audience around subjects that really matter to them. The content has to be relevant for the industries we support, and I think you’ve done a really good job of navigating that,” says Liz.

“It’s a very small and unique niche which you’ve managed to find some brilliant content for, and you take on a multifaceted approach to our multifaceted business.”

“The support from our Customer Success Manager is great. It’s just the right balance of support being there when it’s required but not then becoming time-consuming and labour-intensive. It’s there when we need it.”

The Talent Crossing team also has access to Content Panel, allowing them to see posts before they go out. Liz has found this to be very valuable. In a rapidly-changing world, “being able to ensure our messaging and stance represents us” is helpful.

Liz’s advice for anyone on the fence about working with 100 Pound Social:

“I would say… get off the fence and do it. It’s a no-brainer. It’s a cost-effective, seamless, brilliant way to engage with your audience in a way that elevates your reputation and your brand.

The way that the relationship is managed (between 100 Pound Social and the business) is highly-effective and is a working partnership.”

The plan allows us to focus our energies, time, and attention on our roles.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.