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Case Study

Northridge Recruitment Achieves On-Brand Social Media Messaging


Staffing & Recruitment

“I would thoroughly recommend 100 Pound Social because it’s such a smooth and easy process.”
Tom North
Founder and Director, Northridge Recruitment

Case Study

Achieving On-Brand Messaging with Expert Social Media Management

Northridge Recruitment are specialists in change and transformation through recruitment. With its relationship-driven model, the company takes pride in not only finding candidates who have the right skills for a role, but that are also the right fit from a cultural perspective. 

We chatted to Northridge Recruitment’s founder and director Tom North about his experience working with 100 Pound Social. 

Before signing up for a 100 Pound Social Plan, Tom had spent little time on Northridge Recruitment’s social media presence.

The Challenge

Finding the Time to Craft Effective Social Media Messaging

Tom says that time was the main barrier when it came to managing his company’s social media channels. 

“I wasn’t social media savvy, but I knew that businesses needed to have a presence online,” he recalls. 

“I launched my business when the pandemic was going on, and I knew I had to get in front of people with effective messaging. Being a new brand, this was a challenge.” 

Tom says trying to get a new business up and running was about dedicating time to the right tasks. 

“Since 100 Pound Social does social media better than me, it makes sense,” he says. 

The Solution

Outsourcing Content Creation to Social Media Experts

Tom signed up for 100 Pound Social’s Posts Plan with regular posts each week to Northridge Recruitment’s Company LinkedIn page and to Tom’s personal LinkedIn profile.

Each month, a dedicated Content Creator and Editor craft unique posts for the company. 

Tom also likes the Content Panel, that allows him to preview his social media posts before they are published. 

He says he spends just half an hour or so each month reviewing the content. 

“The feedback loop is really good and it’s an opportunity to make sure the messaging going out into the market is absolutely right,” Tom says. 

He recalls one of his main concerns was the ability of his Content Creator to understand his market. 

“It’s quite a niche market, but after a bit of tweaking at the start, it hasn’t been an issue at all,” Tom says. 

“There was no issue understanding what my business does and where I wanted to be.” 

Posts Crafted

Click on a post to make it larger

“There was no issue understanding what my business does and where I wanted to be.”


Generating Brand Awareness with Consistent Messaging on Social Media

Tom says his plan has helped get his brand out there. 

“A lot of people like and share my posts. It’s generated a good amount of feedback from both the candidate and client sides,” he says. 

He adds that the level of contact is just right. 

“If I need anything, I get in touch and get a response quickly – comfortably within a business day,” he says. 

 “I would thoroughly recommend 100 Pound Social because it’s such a smooth and easy process.”

“If I need anything I get in touch and get a response quickly which is key, comfortably within a business day.”

The Next Steps

If you’re ready to raise visibility of your company on social media and generate new business, we’d love for you to work with 100 Pound Social.

Click here to select a plan and sign up.

To learn more, schedule a demo call below:

Schedule a Call

Find out how our plans, pricing, and sign-up process work. 

Please select a time from the calendar. Web conferencing details provided upon confirmation.

Prior to our call, we recommend joining a 15-min demo.


Victoria Lee

Victoria Lee

Victoria Parrott

Victoria Parrott

Marisa Maxwell

Marisa Maxwell

Victoria Lee

Victoria Lee

Marisa Maxwell

Marisa Maxwell

Victoria Parrot

Victoria Parrot

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