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CASE STUDY

Civitas Recruitment Engages a LinkedIn Community of Thousands with Expert Social Media 

How 100 Pound Social helps this Recruitment Agency Boost Engagement on LinkedIn with the Posts Plan

Civitas logo - case study with 100 Pound Social

“It achieves consistency and quality – in the message, font, and imaging. Ultimately it saves me time – and my time is expensive.”

Syed Hussain

CEO, Civitas Recruitment

Case Study: Engaging Clients and Candidates with Social Media Marketing 

Civitas Recruitment is a recruitment agency focused on the non-profit sector. The company specialises in recruiting for charities in the health, social welfare, community development, and international development sectors.

We chatted to Civitas Recruitment CEO Syed Hussain about his experience working with 100 Pound Social.

Before signing up for the Posts Plan, Syed says Civitas Recruitment was managing its own social media in-house in an irregular manner.

“The first few years for a new company are all about growth, and while social media is important, my time was focused on business development,” he says.

Mobile LinkedIn Social Media Post Civitas Recruitment

The Challenge: Finding Time for Social Media Content Creation

Syed says as a new and growing business, Civitas Recruitment can’t do everything.

“I firmly believe in outsourcing work effectively. It’s important for consistency and saves my time to have someone competent do our social media.”

“LinkedIn is very important for us – I have more than 7500 connections there. It is important to engage with them from both a client and candidate perspective, and to demonstrate business-relevant industry knowledge.”

The Solution: Outsourcing Social Media Management to the Experts

Syed signed up for 100 Pound Social’s Posts Plan, with regular posts each week to Civitas Recruitment’s LinkedIn page and Syed’s personal LinkedIn profile.

Every month a dedicated Content Creator and Editor craft bespoke posts for the company.

Aside from making a few ad hoc requests that have been actioned quickly, Syed says he now spends next to no time on Civitas Recruitment’s social media.

“I trust 100 Pound Social to get on with it. There’s no hand-holding needed.” he explains.  

“My impression is that the team is savvy, and they use their common sense.”

“I trust 100 Pound Social to get on with it.” 

Posts we’ve crafted for Civitas Recruitment and its CEO Syed Hussain. Click on a post to make it larger:

The Results: Staying Connected with Regular Social Media Posts

Syed says with help from 100 Pound Social , Civitas Recruitment is able to keep in communication with its network on LinkedIn.

“It achieves consistency and quality – in the message, font, and imaging. Ultimately it saves me time, and my time is expensive.” he says.

“I would recommend 100 Pound Social to others who are looking to build engagement like I’m doing.”

In terms of the post content, Syed says he likes the inclusion of topical posts that position Civitas Recruitment as a knowledgable industry leader.

“I’m not just selling stuff – I’m providing good information which is what you need to do in an online community,” he says.

“The Content Creator has a good steer of topical HR, employment, and charity sector news. On LinkedIn, I can see how many people who saw an article clicked on it, and on a good post I can see that 400 people click on an article to read more.”

Syed Hussain Civitas Recruitment

“I would recommend 100 Pound Social to others who are looking to build engagement like I’m doing.”

The Next Steps

If you’re ready to raise visibility of your company on social media and generate new business, we’d love for you to work with 100 Pound Social.

Click here to select a plan and sign up.

To learn more, book a demo call.

Book a Demo Call

Join a 30-minute live, interactive demonstration call

Lucy Barton 100 Pound Social

Hosted by Lucy Barton, Growth Manager

Find out how our services work and which plan is right for your business.

Lucy will get in touch with you privately after the public demo call (up to 3 guests).

Find out how our services work and which plan is right for your business.

Lucy will get in touch with you privately after the public demo call (up to 3 guests).

Or request a phone call to chat over your questions!

Or request a phone call to chat over your questions.

Victoria Lee

Victoria Lee

Marisa Maxwell

Marisa Maxwell

Victoria Parrot

Victoria Parrot

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