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CASE STUDY

Lambert Labs Puts its Social Media on Autopilot with 100 Pound Social

How 100 Pound Social Built a Respectable Online Following for Software Development Company Lambert Labs

Lambert Labs Logo

“I would recommend 100 Pound Social because the plan allows you to focus on the crux of your business.”

George Lambert

Founder, Lambert Labs

Case Study: Building a Respectable Online Presence for Software Development Company Lambert Labs

Lambert Labs is a London-based software development and cloud computing company that builds, manages, and maintains products for clients across a range of sectors.

We chatted to the company’s founder George Lambert about his experience working with 100 Pound Social.

Lambert Labs began working with 100 Pound Social four years ago, when the company consisted of just a couple of people.

“You did a good job of getting us up and running on social media, and getting us a following on Twitter,” George recalls.

Lambert Labs Case Study Mobile Image

The Challenge: A Lack of In-House Social Media Expertise 

George says the main challenge for Lambert Labs when it came to social media was a lack of in-house expertise.

“No one in the team, myself included, is well-suited to running social media channels,” he says.

Lambert Labs wanted to build a following across its social media channels, to build a reputation as a serious company.

“If somebody happens to look at our Twitter and we don’t have any followers, it makes us look pretty small: we just have to look reputable,” George explains.

“We’re a business to business company, so we aren’t actively selling to consumers: we’re not in the business of trying to get thousands upon thousands of followers.”

The Solution: Outsourcing Social Media Management to the Experts 

George signed up for the £100 Posts Plan, which features three posts per week to the company’s LinkedIn, Facebook, and Twitter profiles.

Each month, a dedicated Content Creator and Editor craft posts for Lambert Labs’ social media channels.

George recalls that he was really impressed with the Onboarding Process, specifically the Onboarding Form.

“We were able to tell you our exact requirements,” he says.

He says he’s also been impressed by the Content Creator’s ability to write posts for his niche industry.

“It’s a mix of serious and fun posts, and they’ve been on target in terms of our industry and the sector we work in,” George says.

“We’re in what I imagine is quite a difficult field for someone to run a social media channel for us.”

“It’s quite different than selling a consumer product like a drink or shoe, a product that anyone can understand.”

“Your team is friendly, and you care for your customers, but are also pretty efficient in the background!”

Posts we’ve crafted for Lambert Labs. Click on a post to make it larger:

The Results: Lambert Labs Focuses on its Core Business with 100 Pound Social’s Expert Social Media Management

George says he no longer needs to think about Lambert Labs’ social media. 

“It’s on autopilot,” he says. “We want look reputable, and that’s what you’ve helped us achieve.”

He says while his business has grown from a one-person company to an established player in software development and cloud computing, 100 Pound Social has allowed them to direct their skills to the most productive areas.

“I would recommend 100 Pound Social because the plan allows you to focus on the crux of your business,” he says.

“Your team is friendly, and you care for your customers, but are also pretty efficient in the background!”

“I think having a four-year working relationship without any problems is pretty good, really!”

 

George Lambert Lambert Labs

“I think having a four-year working relationship without any problems is pretty good, really!”

The Next Steps

If you’re ready to raise visibility of your company on social media and generate new business, we’d love for you to work with 100 Pound Social.

Click here to select a plan and sign up.

To learn more, book a demo call.

Book a Demo Call

Join a 30-minute live, interactive demonstration call

Lucy Barton 100 Pound Social

Hosted by Lucy Barton, Growth Manager

Find out how our services work and which plan is right for your business.

Lucy will get in touch with you privately after the public demo call (up to 3 guests).

Find out how our services work and which plan is right for your business.

Lucy will get in touch with you privately after the public demo call (up to 3 guests).

Or request a phone call to chat over your questions!

Or request a phone call to chat over your questions.

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