CASE STUDY

How SaaS business ContractsWise Reaches New Prospects Month on Month

Expert marketing agency 100 Pound Social provides our B2B lead generation plan to the software company 

“[The posts] are incredibly well-written… you’ve far exceeded my expectations.”

Noel Green

Founder, ContractsWise

Case Study

Noel Green is the founder of ContractsWise. ContractsWise is a SaaS platform providing affordable, accessible, and innovative cloud-based contract management software. It’s the best-in-class because it’s made by contract management professionals for contract management professionals.

Before working with 100 Pound Social, Noel had tried out direct mailing and a newsletter but hadn’t experimented with social media software marketing and lead generation.

He thought it was important to try out working with 100 Pound Social because, “You have to keep trying new things!” 

Noel said: “If I go out cold with my offering, I often don’t get anywhere. Where I’m most successful is when people approach me and tell me my software sounds interesting. So [the LinkedIn Lead Generation Plan] was a new way of increasing my contact base and triggering some interested prospects.”

That’s where we came in! Noel joined us and is on the £299 LinkedIn Lead Generation Plan. The plan includes 3 posts per week to his LinkedIn profile and outreach to Noel’s ideal prospects via LinkedIn.

Onboarding

Noel says he can’t remember much of the onboarding process — and that’s a good thing! Everything went smoothly and, as he says, “I was guided through it very easily. There was very little I had to do — it was an easy process.”

He also says that he had a good opportunity to give all the information we needed to know about his business, and that it provided an “opportunity to get your mind back on track” with regards to his business and goals.

Working With 100 Pound Social

“Whenever I come up with some feedback and ask for something to be changed, the response is always very quick.” 

Noel says getting access to the 100 Pound Social team is “not a problem at all.”

Noel works directly with his Customer Success Manager, Emily Nicholson, and his LinkedIn Manager, Claire Ellson. Noel says the team is very responsive to his aims and provides helpful suggestions.

Emily Nicholson

Head of Customer Success & Content

Claire Ellson

LinkedIn & Enquiries Manager

“A main benefit is having that big base of people in the right industries.”

Posts we’ve crafted for Noel, Founder of ContractsWise. Click on a post to make it larger:

Results

The LinkedIn Lead Generation Plan includes targeted outreach to Noel’s ideal clients each month.

This has allowed Noel to build up a large connection base on LinkedIn. “The main benefit is getting those contacts in those relevant industries and making ContractsWise widely known,” says Noel.

“Now I’ve got thousands of contacts, it’s about the posting side of things and getting information out to them that they’ll find helpful and useful and keep the ContractsWise name at the forefront of their mind.”

As a niche, specialised B2B business, Noel didn’t expect 100 Pound Social to be able to create such relevant and accurate posts for ContractsWise. He says: “I’m so pleased with the posts you put out. I think they’re incredibly well-written and much better than I’m able to achieve myself. You’ve far exceeded my expectations in doing that.”

“I’m in procurement — I’m not a marketer. You’ve clearly got the skills and the knowledge to write in a way that is making ContractsWise a better known organisation. And you’re also really good value for money!”

“Exposure of the ContractsWise name to a wider audience is the biggest benefit for me.”

The Next Steps

If you’re ready to raise visibility of your company on social media and generate new business, we’d love for you to work with 100 Pound Social.

Click here to select a plan and sign up.

To learn more, book a demo call.

Book a Demo Call

Join a 30-minute live, interactive demonstration call

Lucy Barton 100 Pound Social

Hosted by Lucy Barton, Growth Manager

Find out how our services work and which plan is right for your business.

Lucy will get in touch with you privately after the public demo call (up to 3 guests).

Find out how our services work and which plan is right for your business.

Lucy will get in touch with you privately after the public demo call (up to 3 guests).

Or request a phone call to chat over your questions!

Or request a phone call to chat over your questions.

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