Attracting More Clients with a Consistent Social Media Presence

ZandaX offers professional training and coaching through online courses, designed to enhance skills and knowledge. 

The company has a small team in a large competitive market so before reaching out to 100 Pound Social, it struggled to find time to create a cohesive presence on LinkedIn and other social media platforms.

Now the business is on the £100 Post Plan which includes regular posts written for the business-to-business market and designed to create a consistent presence for the company.

Maintaining Control of their Brand Voice on Social Media

Digital Marketing Manager of ZandaX, Linda White, told us that before working with 100 Pound Social, they tried outsourcing the company’s social media presence elsewhere. Linda says “that didn’t work out well, because we lost all control.” 

When Linda tried to manage ZandaX’s social media herself, she says “it consumed me and did absolutely nothing.” 

Linda wanted to find a social media agency that could:

• deliver consistent posts that increased traction with customers;
• be efficient and work independently, allowing ZandaX’s small team to focus on the core work;
• outsource the effort but maintain creative control of the brand;
• create high-quality posts to build a strong social media presence.

A Consistent Online Presence and Increased Exposure

Coming across 100 Pound Social, Linda found a cost-effective supplier that could create regular social media content and allow her and the team to get on with their core work.

Linda’s dedicated, UK-based Content Creator and Editor create a new set of posts for ZandaX each month.

After completing their onboarding process and having their first set of posts created, Linda maintained complete control over ZandaX’s social content, using the flexible Content Panel platform to:

• preview;
• edit;
• and approve posts.

In recent months, Linda has stopped using the Content Panel as she is so confident in the post quality that she does not feel the need to approve each post individually. 

Working with 100 Pound Social allows Linda to outsource ZandaX’s social media, knowing it will be high quality and delivered when needed.

She says “the speed, efficiency and quality of work by 100 Pound Social is fantastic.”

Linda is also impressed with the responsiveness of her Customer Success Manager, saying “I’m not left in the dark and don’t have to waste time chasing anyone.”

Maximum Engagement, Minimum Hassle

ZandaX is seeing the impact of their investment with 100 Pound Social in the form of more engagement on LinkedIn.

Linda says: “The posts look good and they’re getting traction.”

The time-consuming job of creating social media posts has been handed over, ensuring ZandaX can focus on its quality-based training offerings and build interest and brand awareness.

Today, Linda’s team doesn’t have to worry about the social media process because it’s taken care of by 100 Pound Social. 

Linda says they’re now getting the kind of content they need on a regular basis. She says it’s great to see 100 Pound Social getting on with the work and not needing regular input from her team.

She says: “We have total confidence in 100 Pound Social.”

If you’re ready to gain traction with your social media and benefit from a responsive and quality team, we’d love for you to come and work with 100 Pound Social.

Click here to select a plan and sign up.

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