“Work Smarter”: How SecondNature Outsource their Social Media and Achieve Brilliant Results
INDUSTRY
Case Study
SecondNature’s Journey to Effortless Social Media Management
SecondNature provides in-person and online business presentation skills training for a wide range of global, national, and local clients.
The company wanted to maintain a strong social media presence but struggled with the time commitment needed to create consistent, high-quality content.
They initially signed up to 100 Pound Social’s £100 Post Plan but quickly upgraded to the £200 Post Plan when they realised how much they were getting out of our services.
The £200 Post Plan includes the creation and scheduling of 4 social media posts per week, branded graphics, access to a Content Panel to review posts, request changes, and approve content – as well as so much more.
The Challenge
Finding a Sustainable Social Media Solution
We spoke to Belinda Huckle, Managing Director & Co-Founder of SecondNature, about the challenges that led her to 100 Pound Social.
Belinda told us: “We knew it was really important to have a social presence and had somebody internally posting twice a week.
“Being a boutique training and coaching consultancy, we realised that it wasn’t sustainable to do this internally.”
“It came down to a very simple resourcing question. We started thinking: How can we work smarter, not harder?”
The Solution
Professional Content Creation and Management
SecondNature signed up with 100 Pound Social in April 2024.
Their journey started with our 10-day Onboarding Process. This process allows our UK-based Content Team to get an in-depth understanding of each client’s business and social media goals.
Belinda says: “I thought the onboarding process was fantastic. It was a consultative conversation so Gavin (Co-Founder & Managing Partner of SecondNature) and I felt like we’d found somebody who understands our business and challenges.”
She added, “We came out of the onboarding feeling we had a plan that was appropriate for us as a consultancy.”
After viewing the first set of posts created for SecondNature, Belinda was impressed. She said: “The range of subjects, the relevance of the topics, the fact that they’re up to date and that they are well researched was absolutely brilliant.”
She praises 100 Pound Social’s:
- professionalism and thorough understanding of SecondNature’s business
- ability to create relevant, high-quality social media content
- flexibility in incorporating feedback and making adjustments.
Belinda said: “What the plan gives us is a professional, consistent social media presence that helps to drive awareness of our brand in a way that helps us feel very comfortable and very confident.”
“One thing we especially love about 100 Pound Social’s service is that we have the end of month review. This gives us a terrific opportunity to suggest articles around things like new research that has come out.”
“The people are a joy to work with and what you deliver is value for money.”
“The process is fantastic. The people are a joy to work with and what you deliver is value for money.”
The Results
A Window into SecondNature’s Brand
Belinda says, “The task of constantly posting content on social media was time-consuming. So [us not having to do it] is absolutely a benefit.”
Today, 100 Pound Social is key to maintaining SecondNature’s brand image online. Belinda says “what’s posted must be spot on” and 100 Pound Social is hitting the mark.
She notes that after the first month, they were pleasantly surprised and delighted by:
- the professionalism of the writing
- how relevant it was for their target audience
- how clear, concise and punchy the content was.
She’s also impressed by 100 Pound Social’s responsiveness to feedback.
“We realised it was about ensuring the content writer approached those posts through our lens and experience. Everything has been incredibly smooth and spot on regarding the messaging and content.”
She says she’s very happy with how 100 Pound Social manages her account and would recommend the £200 Posts Plan.
In her words, this plan provides exceptional customer service and peace of mind.
“Everything has been incredibly smooth and spot on regarding the messaging and content.”
If you want an increased LinkedIn presence and excellent customer service, we’d love for you to come and work with 100 Pound Social.
Click here to select a plan and sign up.
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