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Emma Coller

Co Founder, Growth Pod

“Our Busiest Year Yet!”: How 100 Pound Social Transformed Growth Pod’s Online Presence

331%

Follower Increase

8X

Impressions

3 Hours

Saved Each Week

We had our best year last year, and it was the same year that we worked with you.

Growth Pod provides professional training and coaching and helps businesses enhance their culture, leadership, wellbeing, and coaching capabilities.

Industry

Professional Training & Coaching

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Consistent Engagement and Time Savings

Founded by Emma Coller and Chris Gibson, Growth Pod struggled with maintaining a consistent and engaging social media presence. Their sporadic posting efforts made it difficult to showcase their expertise and establish credibility online.

They began working with 100 Pound Social in February 2024 and are on the £100 Posts Plan. This includes the creation and publication of weekly social media posts to the company’s LinkedIn page and Google Business Profile as well as access to a Content Panel.

The Challenge

Finding Time for Regular Posting

Before working with 100 Pound Social, Growth Pod’s approach to social media was chaotic and inconsistent. Social media marketing was often an afterthought, squeezed in between busy client engagements and leadership training sessions.

Co Founder Emma Coller said: “We were really trying to do bits of social media content, but it was very ad hoc—just as and when we had a few spare minutes. It was quite chaotic and causing us a great deal of headache.”

Emma and her Co Founder Chris Gibson thought high-quality social media management would be expensive. They had even tried another social media service but found that it required too much involvement, making it ineffective.

“We had to be really involved, and it got to a point where I thought, ‘I might as well just do this myself.’ So we stopped working with them.”

The Solution

High Quality, Time Saving Social Media Posts

100 Pound Social provided a structured, hands-off social media management service tailored to Growth Pod’s needs. From the onboarding process to the seamless content creation and scheduling, the service exceeded expectations.

  • Onboarding Form: This process was not only practical but also useful. It helped Growth Pod refine their messaging, positioning, and overall business strategy.

“The onboarding form asked us key questions we hadn’t even considered. It helped us cement what we were doing and think about how we wanted to present ourselves.”

  • Content Panel: The easy-to-use platform allowed Emma and Chris to review, edit, and approve posts effortlessly.

“I’m a very visual person, so I love how the Content Panel is laid out. It makes it so simple to review posts.”

  • High-Quality, Brand-Aligned Content: The posts created by 100 Pound Social felt authentic and in line with Growth Pod’s brand.

“It completely aligns with our business. It feels like we’ve written the posts ourselves.”

Emma told us: “The amount of content we could access and the quality of that content for the price you were offering, made it a no-brainer for us to say yes.”

Posts Crafted

Click on a post to make it larger

Growth-Pod-Post-1
Growth-Pod-Post-2
Growth-Pod-Post-3-1
Growth-Pod-Post-4

The amount of content we could access and the quality of that content for the price you were offering, made it a no-brainer for us to say yes.

The Results

Boosted Engagement, Increased Visibility, and Time Saved

Since partnering with 100 Pound Social in February 2024, Growth Pod has seen significant improvements in their LinkedIn engagement and efficiency:

  • Follower Growth: 331% increase
  • Impressions: 8x increase
  • Post Clicks: 445% increase
  • Time Savings: Emma saves three hours per week, allowing her to focus on business growth rather than social media content creation.

Emma said: “We had our best year last year, and it was the same year that we worked with you.”

Growth Pod’s LinkedIn posts are now also reaching a global audience.

“I got three comments on a post from people outside my network, from different parts of the world. We’ve never seen that before.”

The enhanced online presence has also played a key role in validating the company’s credibility and helped Growth Pod win new business.

“When we bid for projects, potential clients check our LinkedIn. They’ve told us, ‘We’ve been watching what you’re doing.’ It’s like having a shop window that showcases who we are.”

Emma has recommended the £100 Posts Plan to several people, “We don’t have to be involved at all. It’s the best scenario—we get great posts without having to do anything.”

We don’t have to be involved at all. It’s the best scenario – we get great posts without having to do anything.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.