Building a Bigger Presence with Less Time and Effort

The Marketing Café is a UK-based video production agency, serving clients in hospitality, property, and B2B sectors. Founded over 20 years ago, the agency delivers high-quality, innovative video marketing to help clients gain a competitive edge.

Despite understanding the importance of regular posting on social media, Founder Ian Palmer found it hard to keep up with content creation while focusing on the creative side of the business.

In March 2024, Ian signed up for 100 Pound Social’s £100 Posts Plan, looking for a simple, consistent, and professional solution that could take social media off his plate.

Staying Visible Without Losing Focus

Ian had tried doing the company’s social media by himself before, but struggled with consistency: “I don’t really have the time or inclination to spend a lot of resources on social media. My main issue has always been maintaining regularity.”

After trying both freelancers and in-house support, he found the effort required to manage them outweighed the results: “Freelancers often weren’t focused — it didn’t feel personal. And in-house help comes and goes in a small business.”

He wanted a more stable, hands-off solution that would still reflect his brand voice — and be cost-effective, so he turned to 100 Pound Social.

A Professional Presence with a Personal Touch

With 100 Pound Social, Ian found the support he was looking for — consistent content across LinkedIn, Facebook, and Google Business Profile, with minimal input needed.

“We save hours every week and have a much stronger, more consistent presence online.”

“It’s been the best we’ve ever been at getting regular content out. The service feels personal and the quality of posts is excellent.”

He especially values the balance of informative and occasional promotional posts: “It’s value-added content that positions us as experts. If I had the time, this is exactly the kind of stuff I’d write myself.”

Having a consistent contact with a dedicated Customer Success Manager (Mischa) also made a big difference: “Mischa has been great. She knows our business, and the communication has been excellent.”

Ian says it’s helped boost the company’s credibility online: “100 Pound Social has given us that professional marketing image, it makes us look bigger than we are.”

More Visibility and a Stronger Brand Image

Since joining in March 2024, The Marketing Café has:

• Maintained a consistent, professional online presence
• Increased impressions and visibility across key platforms
• Saved an estimated 3–4 hours per week
• Strengthened its credibility with potential clients

Ian says; “We used to spend hours planning, writing, and posting. Now, it’s all handled — and done well.”

Ian also appreciates the value of maintaining a visible, expert presence even when clients aren’t actively shopping: “Only a small percentage are in-market at any time. But when they are, I want them to remember us — and this keeps us front of mind.”

“It looks like we have a full marketing team behind us. It gives us that credibility, that infrastructure.”

Ian says the £100 Posts Plan is a successful, cost-effective way of boosting any company’s social media presence: “The service is easy, personable, and reliable — I’ve already recommended it to others.”

If you’re ready to save hours every week and have a stronger more consistent presence online, we’d love for you to come and work with 100 Pound Social.

Click here to select a plan and sign up.

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