“I kept seeing your posts and now I’m ready for your services”: RJF Accountants Generate Hot Leads on LinkedIn
INDUSTRY
Case Study
Transformed Online Presence and More Free Time
RJF Accountants is a boutique accountancy firm which helps new startups achieve success.
Founder Rob Jones knows how important it is to build brand awareness and authority on LinkedIn – his potential clients are on the platform, and LinkedIn plays a key role in lead generation and brand building for his business. However, like many small business owners, Rob faced a major challenge: time.
In December 2023, Rob began working with 100 Pound Social and signed up to the £100 Posts Plan.
The plan includes 3 posts a week to the company’s Facebook and Rob’s personal LinkedIn page – taking the pressure off Rob so he can focus on growing his business and saving him valuable time for a better work-life balance.
The Challenge
Managing LinkedIn for Brand Awareness
Rob wanted to use LinkedIn to help him connect with new clients, but finding the time to consistently create and post content became overwhelming.
“I knew it was important, but it became one of those tasks that got left behind,” Rob said.
He tried to implement a routine, but balancing content creation with his other responsibilities was difficult.
Recognising the need for help, Rob began exploring outsourcing options for his social media management – but most were either far too expensive or required him to provide the content.
Rob needed a solution that could handle and provide everything, including;
- Content Creation
- Posting
- Images
- Affordable Price
That’s when he came across 100 Pound Social. The offer of a full social media management service for just £100/month immediately stood out.
“I was getting quoted three to five times as much by other companies,” Rob explained.
“If you’re struggling to find time for social media, 100 Pound Social is the perfect, cost-effective, and time-saving option.”
The Solution
Building Awareness With Minimal Involvement
After providing some basic information about his business, audience, and objectives, Rob handed over the reins to 100 Pound Social.
“The team quickly understood our target audience and the kind of content we wanted to share,” Rob explained.
With minimal input, his dedicated Customer Success Manager took over, allowing him to focus on running his business.
Rob says the onboarding process was seamless and straightforward – “It was very simple, very easy to do.”
For Rob, 100 Pound Social has been a game-changer. The service has allowed him to build a consistent and authoritative presence on LinkedIn without the stress of managing it himself.
“It’s been super easy, and the service has been excellent,” he said.
“100 Pound Social quickly understood our target audience and the kind of content we wanted to share.”
The Results
Affordable, Effective, and Effortless
One of the biggest benefits for Rob has been the amount of time he has saved.
“I have very little involvement in it, which is what you want,” he said.
Before working with 100 Pound Social, Rob would spend several hours on Friday afternoons planning and scheduling his LinkedIn content for the month ahead. Now, with 100 Pound Social handling everything, Rob says, “I’ve got Friday afternoons free to go and play tennis or something.”
100 Pound Social does it all, from finding relevant content to creating posts that align with Rob’s business goals. The creative team even sourced additional articles and resources beyond Rob’s website, ensuring his LinkedIn feed was consistently being updated with engaging and relevant content.
Rob noticed the impact almost immediately. “People started telling me, ‘I see what you’ve been posting on LinkedIn. It’s really good,’” he shared. This positive feedback confirmed that his content was not only being noticed but also resonating with his audience.
Rob’s growing LinkedIn presence even led to new business opportunities. One prospect, who had been following Rob on LinkedIn for over a year, eventually reached out and said, “I kept seeing your posts, and now I’m ready for your services.”
“100 Pound Social has led to new opportunities with a client saying “I kept seeing your posts, and now I’m ready for your services.”
If you’re ready for a perfect, cost-effective, and time-saving social media solution, we’d love for you to come and work with 100 Pound Social.
Click here to select a plan and sign up.
To learn more, schedule a call below:
Schedule a Call
Please select a time from the calendar. Web conferencing details provided upon confirmation.
Prior to our call, we recommend joining a 15-min demo.