Growing Brand Through Hands-Off Social Media Content

Funding Friends is a UK-based financial service that helps clients access the right debt solutions from a panel of over 200 lenders.

From the start, the commercial debt advisory and brokerage firm, co-founded by Damian McGann and Jonathan Rostron, knew the importance of maintaining a strong LinkedIn presence to build trust and credibility. But like many B2B companies, finding the time and resources to post consistently was a major challenge.

Funding Friends is now on the £100 Posts Plan and has been working with 100 Pound Social since May 2022. 

The plan includes the creation and publication of 3 posts a week to the company LinkedIn page and Facebook Business page. 

It also includes access to the Content Panel which allows the company to easily review and approve their posts each month — giving them full visibility and control over their content without adding to their workload.

Struggling to Stay Visible While Growing the Business

When the business launched, social media was on the radar – but not the priority. With client demands growing, Damian and Jonathan needed a simple, reliable way to keep their brand visible online without having to manage it themselves.

Damian says, “We were busy running the business. If you didn’t provide regular posts, we wouldn’t have anything going out. It’s that simple.”

They explored various options but wanted a service that was affordable, hands-off, and aligned with their B2B tone of voice. A recommendation from a mutual client led them to 100 Pound Social in 2022.

“It would take us hours to write our own posts. This service provides better value and better quality than hiring someone.”

Consistent, On-Brand Content Without the Time Drain

From onboarding to post approvals, the process of working with 100 Pound Social was smooth and efficient: “The onboarding was slick — and the Content Panel is a great tool. It lets us review or tweak content if we need to, without loads of back-and-forth.”

They also appreciate how the team captures their tone: “We try to make financial language simple and accessible. Your team reflects that in every post — it’s clear, jargon-free, and sounds like us.”

And if the market changes — such as interest rate updates — the content can be quickly adjusted: “Having that open communication is key. We rarely need changes, but when we do, the team is right there.”

Increased Visibility, Steady Growth, and Time Back for the Business

Since partnering with us in May 2022, Funding Friends has seen:

• A significant increase in LinkedIn followers — now well over 2,000
• Thousands of views each month on their posts
• Improved website performance: longer time on site, more visits, and upward-trending traffic

Their goal? Keep growing to 5,000 followers and beyond — with the same rhythm and quality content by continuing to work with 100 Pound Social, as they see us as an important part of their team: “We’re still growing, still ambitious. But we won’t change the model. It works perfectly for us.”

The social media presence is also proving useful during business development: “Potential clients tell us, ‘We’ve seen your posts.’ The consistency gives us credibility.”

Damian now spends less than an hour a month on social media reviews and sums up the value of 100 Pound Social in three words: “Rhythm. Creativity. Traction.”

“You help us stay disciplined and visible. It’s like having a marketing partner that ensures we show up — week in, week out.”

If you’re ready for your own marketing partner and maintaining great social media visibility, we’d love for you to come and work with 100 Pound Social.

Click here to select a plan and sign up.

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