“A clear impact”: Ecommerce Pure Spain Engages Online Audiences with 100 Pound Social
Case Study
Building Brand Awareness with Expert Social Media Marketing
Pure Spain, co-owned by Mark Low and Patrick Stacey, has been selling Spanish lifestyle products online for more than 15 years, sourcing gourmet foods, fine wines, traditional kitchenware, and Spanish perfumery.
While their business thrived on product quality, their social media strategy lacked consistency, and their brand awareness was limited. To build a stronger online presence and elevate the Pure Spain brand, they started working with 100 Pound Social in March 2024 to manage their social media.
Pure Spain opted for 100 Pound Social’s £200 Posts Plan, which includes four expertly crafted posts per week across Instagram and Facebook.
The plan also gives them access to a dedicated content team, ensuring the creation of engaging posts featuring their wide array of products.
They’re able to review and approve posts, making the process smooth and efficient.
The Challenge
Being Active and Consistent Online
As a small business, Pure Spain struggled to maintain a consistent social media presence, often lacking the time to create regular posts. With no proactive social media plan in place, their activity on Instagram and Facebook was sporadic, and LinkedIn had yet to be explored.
Co Founder, Mark Low, managing the marketing side of the business, knew that time constraints meant he wouldn’t be able to maintain a steady posting schedule on his own.
“It’s not so much about how long it takes to create four posts a week – I just wouldn’t do them. We’re a small company, and time is valuable.”
By outsourcing their social media to 100 Pound Social, Mark and Patrick have saved significant time while ensuring consistent content production – something that wasn’t feasible before.
The Solution
Seamless Onboarding and Cost-Effective Results
With Pure Spain struggling to maintain a consistent social media presence, 100 Pound Social’s streamlined solution provided the perfect fix.
Mark found the onboarding process simple and intuitive, appreciating the opportunity to provide feedback and see results quickly.
“The onboarding was straightforward, and the process of giving feedback was seamless. Once you provide the brief, the wheels start moving quickly.”
“It’s saving me time that I didn’t have in the first place. Without 100 Pound Social, our posts would drop dramatically.”
Mark also appreciated the cost-effectiveness of 100 Pound Social’s service, noting that the value they provide far outweighs the cost. He compared this with other marketing services like SEO or Google Ads, which often lead to rising costs without tangible results.
“You’re cheaper and offer better value for money. In other areas like SEO, costs can rack up quickly without seeing results, but with 100 Pound Social, we’re seeing a clear impact.”
By consistently showcasing the quality and authenticity of their products through carefully curated posts, Pure Spain has been able to not only drive engagement but also increase brand awareness.
The strategic use of engaging content – such as posts highlighting their fine wines, Spanish charcuterie, and unique perfumery – has helped the brand connect with a wider audience, raising its profile in the competitive eCommerce space. The posts help reinforce the brand’s identity as a go-to source for authentic Spanish lifestyle products.
“Costs can rack up quickly without seeing results, but with 100 Pound Social, we’re seeing a clear impact.”
The Results
Boosted Engagement and a Presence Across Platforms
Since partnering with 100 Pound Social, Pure Spain has seen a noticeable increase in social media engagement. Their Instagram and Facebook pages now feature regular, polished content that resonates with their audience.
Results on Instagram and Facebook:
- Increased engagement, interactions, comments, and likes
- More professional-looking pages
- Improved brand alignment
Mark told us, “We’ve seen more people engaging with our posts – definitely more than before. The increase in posts and consistency has made a difference.”
LinkedIn also became an important part of their strategy, allowing Pure Spain to explore new business development opportunities.
LinkedIn Growth:
- Starting from zero presence
- Noticeable uptick in interactions and engagement
- Important for future business plans
Mark said, “Starting from zero on LinkedIn, we’ve seen a definite increase in interactions, and it’s been important for building our profile.”
Mark described 100 Pound Social’s service as efficient, helpful, and professional, highlighting the significant difference it has made to their social media efforts.
“100 Pound Social has given us a proactive social media program that we didn’t have before. We’re more consistent, professional, and reaching more people than ever.”
Through this consistent content, Pure Spain has been able to strengthen its brand image and build a community around the products, helping the company stand out as a trusted provider of Spanish goods.
“We’ve seen more people engaging with our posts – definitely more than before. The increase in posts and consistency has made a difference.”
If you want an increased LinkedIn presence and consistent engaging posts, we’d love for you to come and work with 100 Pound Social.
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