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CASE STUDY

How Info IQ Stays Relevant on Social Media with Expertly Curated Content

How 100 Pound Social Helps Info IQ Boost its Credibility with Consistent Social Media Activity

Information IQ Logo

“We’ve got trust and faith in what’s coming out and we let it run now without too much intervention.”

Simon Lill

Partner, Info IQ

Industry

Website

Plan

Case Study: Expert Social Media Marketing to Boost Brand Credibility 

Info IQ is a digital transformation consultancy focused on large enterprises, primarily in the telco, utilities, and financial services sectors.

We chatted to Info IQ partner Simon Lill about his experience working with 100 Pound Social.

Before signing up for the Posts Plan, Simon says the company was struggling to find the time to do its own social media posting.

“We were stretched across a range of things” he recalls.

Info IQ Twitter social media post

The Challenge: Varying Availability to Post on Social Media

Simon says Info IQ knew they had to be posting on social media regularly, but as a small business, time was a problem.

“You can sometimes have large swings in the availability of time – from having absolutely none to having enough time to do everything over again.” he says.

“Our social media objectives are reasonably modest: we want to be alive and current.”

Being active on social media is essential for businesses, Simon says.

“Informal referencing is now the norm and that’s why platforms like LinkedIn are really important, because people are checking in on you at any moment.” 

“Social media is all part of the business-as-usual process of either squaring up to new clients or revisiting old ones.”

The Solution: Consistent Posting by Social Media Marketing Experts

Info IQ is on the Posts Plan, with regular posts each week to the company’s LinkedIn and Twitter profiles.

Every month, a dedicated Content Creator and Editor hand-craft posts for the company.

Simon says the regular posts both showcase the company’s point of view and highlight their relevance.

“If you do nothing else, do this. Vital signs are essential online and you’ve got to have that heartbeat on your social media.” he says.

“It gives you credibility. It answers the questions: are you for real? Do you exist? Are you what you claim to be?”

“If you do nothing else, do this. Vital signs are essential online and you’ve got to have that heartbeat on your social media.”

Posts we’ve crafted for Info IQ. Click on a post to make it larger:

The Results: Boosting Info IQ’s Digital Presence with Expert Social Media Management 

Simon explains that 100 Pound Social helps him to spend a more manageable amount of time on Info IQ’s social media output.

“We’ve got trust and faith in what’s coming out, and we can let it run now without too much intervention.” he says.

“I would recommend 100 Pound Social because it’s good value and they’re a sensible bunch!”

Info IQ Simon Lill

“I would recommend 100 Pound Social because it’s good value and they’re a sensible bunch!” 

The Next Steps

If you’re ready to raise visibility of your company on social media and generate new business, we’d love for you to work with 100 Pound Social.

Click here to select a plan and sign up.

To learn more, book a demo call.

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Prior to our call, we recommend joining a 15-min demo.

 

Victoria Lee

Victoria Lee

Victoria Parrott

Victoria Parrott

Marisa Maxwell

Marisa Maxwell

Victoria Lee

Victoria Lee

Marisa Maxwell

Marisa Maxwell

Victoria Parrot

Victoria Parrot

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