“I’m getting called a LinkedIn superstar!”: 668% Increase in LinkedIn Engagement For Consultancy, Guiding Edge
60%
Increase in Page Views
50%
Increase in Website Visitors
8Hours
Saved Per Week
858%
Increase in Impressions
600%
Increase in Followers
668%
Increase in Engagement
Case Study
Building Social Media From Scratch
As a new business, leadership development consultancy Guiding Edge needed to build its brand, increase its online visibility, and create meaningful engagement with its target audience on LinkedIn.
Founder Lee Mills says he knew it would take time he didn’t have to deliver a strong social media presence so he turned to 100 Pound Social.
Lee has been on the £300 Posts Plan since March 2024. The plan provides full social media coverage with 5 posts per week to Lee’s personal LinkedIn, Guiding Edge company’s LinkedIn, and on X (formerly Twitter).
Also included in the plan is:
- 500 word monthly blog
- Alt text
- Branded graphics
- Logo on images
The Challenge
Growing Brand Awareness and Visibility
As a small business, Guiding Edge was starting from scratch on social media.
Lee faced the common struggle to find time to create regular, high-quality posts that would effectively engage his audience.
Building brand awareness, establishing authority in the market, and driving website traffic were top priorities, but the demands of running the business left little time for managing a consistent social media presence.
Lee said, “a fundamental aspect of business nowadays is that social media presence, that online presence,” and described himself as “one man army” trying to cope.
Now he’s working with 100 Pound Social, Lee says “The quality is there, the regularity is there, and the numbers speak for themselves. The team understands the consulting industry, and they’ve hit the mark every time. I chose the blog package as well, and the quality of research and writing has been so well received.”
View a sample of a blog written for Guiding Edge by 100 Pound Social >
The Solution
Hands Off Tailored Content
Lee says that after signing up with 100 Pound Social, he “immediately saw a really strong uplift in interaction and it’s just continued.”
Lee is particularly impressed by the human touch in 100 Pound Social’s service.
Unlike competitors that rely heavily on AI, 100 Pound Social took the time to understand Lee’s business, his target audience, and the style he wanted to convey through posts and blogs.
The onboarding process was smooth and simple, and the team’s attention to detail ensured that the content reflected Guiding Edge’s values and expertise.
Lee has also highlighted the excellent customer service, particularly his dedicated Customer Success Manager, who works closely with him to implement new ideas and adjust the content as needed.
“I’m more than happy with the quality of the posts, the blogs have been excellent, you guys have got it bang on point. Your experience shows, so the impact on the business in terms of the brand awareness for us at such an early stage now is immense.
“The impact on the business in terms of brand awareness at such an early stage is immense.”
The Results
Explosive Growth in Engagement and Brand Awareness
Within just a few months of working with 100 Pound Social, the results were outstanding:
- 60% increase in pageviews on Guiding Edge’s LinkedIn company page over 90 days
- 112% increase in unique visitors to the company page
- 600% increase in followers on Lee’s personal LinkedIn page
- 668% increase in engagement on his personal LinkedIn page
- 858% increase in impressions, totaling over 15,000 impressions in just three months
- A single post generated 900 impressions, impressive for a business starting from zero followers
Lee also saw a 50% increase in unique visitors to Guiding Edge’s website, translating the LinkedIn activity into real business interest and leads. He says a former colleague and peer now describes him as a “LinkedIn superstar!”
One of the most significant benefits for Lee was the time saving of at least 8 hours a week. This freed up his schedule to focus on high-value activities, such as delivering workshops and facilitating client engagements – meaning he’s saving up to £10k a week.
Lee told us “for the output that you guys have done and the quality, I could never have got that on my own. The time saved and the results achieved make it a brilliant return on investment.”
He summed up working with 100 Pound Social by saying, “the effect is I know that I can leave that side of what I need to do and not worry about it. That’s huge for an early-stage business.”
“Your team understands the consulting industry, and they’ve hit the mark every time.”
If you want a hands off approach to your social media but with a personal touch, we’d love for you to come and work with 100 Pound Social.
Click here to select a plan and sign up.
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