50% Increase in 12 Months: How 100 Pound Social Boosted CommsRebel’s LinkedIn Following
Case Study
Increasing Brand Visibility and Followers
CommsRebel is an internal communication and employee experience consultancy, which offers coaching programmes and workshops to mid-large scale organisations.
The company wanted to create content for several social media platforms but found the workload hard to manage.
CommsRebel turned to 100 Pound Social for expert help and is now on the £100 Posts Plan.
The plan includes the creation and publication of regular social media posts to the business’s LinkedIn and X (Twitter). It also includes access to the Content Panel which allows the company to:
- Preview;
- Edit;
- And approve posts.
CommsRebel’s Chief Operating Officer, Dharini Patel, says she loves the simplicity of working with 100 Pound Social and getting regular content delivered: “I go into the content panel every month, I love being able to review the content and offer feedback.”
The Challenge
Growing the Company’s Social Media Presence
Dharini says that before working with 100 Pound Social, her team were finding it hard to keep up with the various social platforms.
She told us, “It takes a lot of time to create the content for different channels, and to understand the restrictions of each platform; we were really struggling.”
The biggest challenge CommsRebel faced was maintaining a presence on social media, at the same time as focussing on their core business objectives and client delivery.
Dharini says there’s been a big difference since they signed up for the £100 Posts Plan: “Working with 100 Pound Social is really easy, very manageable, and not time consuming.”
She points out that they have high demands for how they want their content to look, “We’re really vigilant about the posts we put out, in terms of imagery we use, as we focus a lot on inclusion; 100 Pound Social manages this brilliantly.”
The Solution
Regular, High-Quality B2B Social Media Content
Now 100 Pound Social is covering a broad range of relevant topics on CommsRebel’s social media channels, Dharini said, “It’s really maximising what we offer and gives our followers a nice variety of content.”
Dharini went on to say, “100 Pound Social has really grasped what our brand is about which is brilliant. You understand what we need.”
She is also impressed with how easy it is to provide feedback and updated information to her dedicated UK-based Content Creator and Editor, praising:
- How quickly changes are made;
- Being able to request specific types of images;
- And the promotion of up-coming events.
The company has received positive feedback since working with 100 Pound Social, about their increased visibility on social media. Dharini says, “There’s been an improvement in our online presence with more regular posting and a decrease in the amount of time spent managing our channels.”
“100 Pound Social looks after its customers brilliantly and produces reliable, high quality content.”
The Results
Almost 50% More Followers on LinkedIn
Working with 100 Pound Social has allowed CommsRebel to focus solely on client delivery and the company’s core central objectives, with Dharini saying, “it’s a great cost saving for our business.”
She’s thrilled with how many new followers the company has gained since 100 Pound Social started posting regular social media content on its LinkedIn and X (Twitter) pages.
After closely monitoring the CommsRebel LinkedIn page, she reports that within the last 12 months: “We’ve had about 871 new followers, which is about a 43% increase; it might be 45%, almost 50%.”
Finally, Dharini says the £100 Posts Plan is well worth the money, “The quality of content is really high, it’s great value for what you produce.”
“I would 100% recommend working with 100 Pound Social. You’ve really understood our brand.”
Next Steps
If you’re ready to grow your social media presence with someone who understands your brand, we’d love for you to come and work with 100 Pound Social.
Click here to select a plan and sign up.
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