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Sebastien Ellson

Business Development & Project Management, SME Advantage Ltd

SME Advantage Achieves Consistent and On-Brand Social Media Messaging with 100 Pound Social

The Posts Plan achieves consistent, high-quality, on-brand messaging across our social pages.

SME Advantage work with small, fast-growing businesses to help them achieve more. Their key focus is on systemising businesses to enable them to grow faster, and with less effort required.

Industry

Business Services

Plan

Social Media Posts Plans, Blog & Newsletter Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Achieving Consistent Online Messaging with Expert Social Media Management

We chatted to Seb Ellson about the company’s experience working with 100 Pound Social.

Before reaching out to us, Seb says they were not posting on social media.

“We were very new and we didn’t really have any content out there”, he says.

The Challenge

Lacking the Time to Post Consistently on Social Media

Seb recalls that when SME Advantage partnered with 100 Pound Social, the business was in its early stages.

“We were in the process of getting our business set up and we didn’t have time at all,” he says.

He says the company had set up its LinkedIn and Facebook pages but hadn’t done anything with them.

“We were looking for support getting those off the ground with good, consistent messaging,” Seb says.

“When you try to do your social media yourself, you start with the best intentions and then you get busy doing other stuff.”

The Solution

Done-For-You Social Media and Blog Article Content

SME Advantage signed up for the Posts Plan opting for three posts per week to the company’s LinkedIn and Facebook pages.

Every month, a dedicated Content Creator and Editor handcraft posts for SME Advantage’s social media accounts.

Seb says the Content Creator has done a good job at getting the company’s brand voice across in a mix of promotional and topical social media posts.

“What you’ve done is exactly what we’ve asked for, and it’s all been good!” he says.

“I’ve been pleased there’s been more sharing of external content like articles rather than just posts about us.”

The company also signed up for 100 Pound Social’s Blog Articles.

“We’ve only ordered one blog so far, but when it came back, I was absolutely blown away,” he says.

“It was exactly as we would have wanted it.”

Posts Crafted

Click on a post to make it larger

Screenshot-2022-02-01-at-15.53.47
Screenshot-2022-02-01-at-15.53.23
Screenshot-2022-02-01-at-15.52.56

What you’ve done is exactly what we’ve asked for, and it’s all been good!

The Results

SME Advantage Gets its Name Out There with Consistent Social Media Messaging

Seb says the Posts plan helps keep SME Advantage’s name out there on people’s timelines.

“The Posts plan achieves consistent, high-quality, on-brand messaging across our social pages,” he says.

“The blogs are SEO-relevant and enable us to get high-quality content out there with little effort.”

He adds that he only has good things to say about the 100 Pound Social team.

“I would recommend 100 Pound Social to other business owners, particularly small, fast-growing businesses that need support with social media and marketing content,” he says.

I would recommend 100 Pound Social to other business owners, particularly small, fast-growing businesses that need support with social media and marketing content.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.