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Matthew Buck

Co-Founder, Drawnalism

“25% Growth in LinkedIn Followers”: Measurable Success for Drawnalism Thanks to 100 Pound Social

Drawnalism

We’ve seen more than 25% follower growth on LinkedIn in the last calendar year, and engagement around posts and comments has improved markedly.

Drawnalism is a specialist graphic recording company, helping businesses capture and share knowledge at conferences, meetings, and events.

Industry

Business Services

Plan

Social Media Posts Plans

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

From In-House Struggles to Consistent Growth

As a small team, they needed a way to maintain a strong online presence without sacrificing valuable time.

That’s where 100 Pound Social came in.

Drawnalism joined us in January 2023 on the £100 Posts Plan—it includes three posts per week to the company’s LinkedIn page.

The Challenge

Finding Time for Consistent Content

Despite their expertise in visual communication, Drawnalism faced a familiar challenge for many small businesses: content creation.

Co Founder Matthew Buck said: “Our challenge was always around content creation. Like many small businesses and consultancies, we have challenges with the capacity of our human team.”

While they recognised the importance of regular social media activity, the time and resources required made it difficult to sustain a steady online presence.

They had previously employed someone part-time to handle their social media, but found it hard to ensure a consistent, targeted approach.

Matthew told us: “We’re getting more benefit now working with 100 Pound Social, for less—by using material that’s better targeted to the needs we actually had.”

The Solution

An Efficient and Time-Saving Social Media Strategy

After considering 100 Pound Social for a while, Drawnalism took the leap and signed up. It didn’t take long for them to see the benefits of outsourcing their social media content and have now been working with us for more than two years, since January 2023.

Matthew said: “The process itself was swift, efficient, and clear. Once we started, it was seamless.”

He told us the improvements have been impressive, “The best thing about your plan has been the consistency and the reliability. It’s made time for us as a business.”

The key benefits included:

Consistency: Regular, high-quality posts maintained Drawnalism’s visibility without adding extra work for the team.

Time Savings: With social media taken care of, they could focus on what they do best.

Brand Voice Alignment: “You match our brand voice. We would not still be working with you if you weren’t.”

Active Listening & Collaboration: “One of the most reassuring things was the client account management. The team really listens, and that’s invaluable.”

Posts Crafted

Click on a post to make it larger

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The best thing about your plan has been the consistency and the reliability. It’s made time for us as a business.

The Results

Increased Visibility, Engagement, and Business Efficiency

By partnering with 100 Pound Social, Drawnalism achieved measurable improvements in their social media presence and overall efficiency.

25% Growth in LinkedIn Followers: “On LinkedIn, we’ve seen more than 25% follower growth in the last calendar year.”

Improved Engagement: “Engagement, particularly around posts and comments, has improved markedly.”

More Targeted & Effective Content: “We’re getting more benefit now for less, with material that’s better targeted to our needs.”

Clear, Reliable, and Impactful Service: “Working with 100 Pound Social is a wonderful ongoing relief for a small team.”

Matthew told us he’d absolutely recommend the £100 Posts Plan to other businesses, looking to improve their social media presence, as he’s been so impressed by the results: “One of the things that set you apart was the clarity of the offer. To summarise in three words: clear, consistent, and capable.”

One of the things that set you apart was the clarity of the offer. To summarise in three words: clear, consistent, and capable.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.