From In-House Struggles to Consistent Growth

Drawnalism is a specialist graphic recording company, helping businesses capture and share knowledge at conferences, meetings, and events. 

As a small team, they needed a way to maintain a strong online presence without sacrificing valuable time. 

That’s where 100 Pound Social came in.

Drawnalism joined us in January 2023 on the £100 Posts Plan – it includes three posts per week to the company’s LinkedIn page.

Finding Time for Consistent Content

Despite their expertise in visual communication, Drawnalism faced a familiar challenge for many small businesses: content creation.

Co Founder Matthew Buck said: “Our challenge was always around content creation. Like many small businesses and consultancies, we have challenges with the capacity of our human team.”  

While they recognised the importance of regular social media activity, the time and resources required made it difficult to sustain a steady online presence.

They had previously employed someone part-time to handle their social media, but found it hard to ensure a consistent, targeted approach. 

Matthew told us: “We’re getting more benefit now working with 100 Pound Social, for less – by using material that’s better targeted to the needs we actually had.”

An Efficient and Time-Saving Social Media Strategy 

After considering 100 Pound Social for a while, Drawnalism took the leap and signed up. It didn’t take long for them to see the benefits of outsourcing their social media content and have now been working with us for more than two years, since January 2023.

Matthew said: “The process itself was swift, efficient, and clear. Once we started, it was seamless.”

He told us the improvements have been impressive, “The best thing about your plan has been the consistency and the reliability. It’s made time for us as a business.”

The key benefits included:

Consistency: Regular, high-quality posts maintained Drawnalism’s visibility without adding extra work for the team.

Time Savings: With social media taken care of, they could focus on what they do best.

Brand Voice Alignment: “You match our brand voice. We would not still be working with you if you weren’t.”

Active Listening & Collaboration: “One of the most reassuring things was the client account management. The team really listens, and that’s invaluable.”

Increased Visibility, Engagement, and Business Efficiency

By partnering with 100 Pound Social, Drawnalism achieved measurable improvements in their social media presence and overall efficiency.

25% Growth in LinkedIn Followers: “On LinkedIn, we’ve seen more than 25% follower growth in the last calendar year.”

Improved Engagement: “Engagement, particularly around posts and comments, has improved markedly.”

More Targeted & Effective Content: “We’re getting more benefit now for less, with material that’s better targeted to our needs.”

Clear, Reliable, and Impactful Service: “Working with 100 Pound Social is a wonderful ongoing relief for a small team.”

Matthew told us he’d absolutely recommend the £100 Posts Plan to other businesses, looking to improve their social media presence, as he’s been so impressed by the results: “One of the things that set you apart was the clarity of the offer. To summarise in three words: clear, consistent, and capable.”

If you’re ready for some consistent and reliable social media posts we’d love for you to come and work with 100 Pound Social.

Click here to select a plan and sign up.

To learn more, schedule a call below: