Callis Admin Achieves 300% Return on Investment with 100 Pound Social’s Lead Generation
INDUSTRY
Case Study
Generating Quality Leads for Business Services Company Callis Admin
Callis Admin helps small businesses find qualified and well-vetted secretarial staff.
We chatted to the company’s founder Sonia Simpson about her experience working with 100 Pound Social.
Sonia recalls her main problem with lead generation and social media content creation for Callis Admin was a lack of time.
“Being a Virtual Assistant, the irony is I don’t have time to do my own marketing,” she says.
“I used to do networking, and I hated it. I’ve met some great people, but it’s not the best way to generate leads for my business.”
The Challenge
Reaching the Right Prospects To Generate Hot Leads
Sonia says she could do her own lead generation, but her lack of time leads to a lack of consistency.
“By nature, my leads have no time. You have to reach out to them two or three times before they respond,” she says.
“You have to kiss a lot of frogs in marketing to get to the right people. I have two children and two businesses – I don’t have the time to do that.”
“It was the thing that fell to the bottom of my list.”
The Solution
Engaging B2B Lead Generation Experts
Sonia signed up for 100 Pound Social’s LinkedIn Lead Generation Plan, which includes direct targeting of 100 ideal clients each week.
“After the first month of contact, I’ve been hands-off,” she says.
“I trust 100 Pound Social and leave them to it.”
Sonia says 100 Pound Social is targeting the right people through their outreach efforts.
“Even if they don’t buy, they are the right person,” she says.
The plan also includes three hand-crafted posts per week to Sonia’s LinkedIn profile.
“I just let it run in the background. I don’t even look at the content,” she says.
“I trust 100 Pound Social and leave them to it.”
Results
A 300% Return on Investment from LinkedIn Lead Generation Plan
Sonia says her investment in 100 Pound Social has paid off, with her making back three times what she has spent in some months.
“My plan is well on the way to paying for itself and more,” she says.
“The plan delivers my business a high return on investment.
“If you are time-poor, you are going to see the leads come back without a huge amount of time spent.”
Sonia adds that the 100 Pound Social team has been professional and easy to deal with.
“I really value that 100 Pound Social can tell me when something isn’t a good idea instead of that they will make it work,” she says.
“My plan is well on the way to paying for itself and more.”
The Next Steps
If you’re ready to raise visibility of your company on social media and generate new business, we’d love for you to work with 100 Pound Social.
Click here to select a plan and sign up.
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