“An Extension of My Team”: How My Spiritual Butterfly Saved Time and Boosted Visibility
INDUSTRY
237%
Increase in Impressions
324%
Increase in Engagement
18Hours
Saved Each Month
Case Study
Professional Presence, No Stress
My Spiritual Butterfly is a UK-based holistic wellness and coaching business founded by Gwen Allison in 2015. As a Reiki Master Teacher and Transformational Life Coach, Gwen helps women over 40 release limiting beliefs and pursue life-changing goals—from writing books to starting businesses.
But like many solo business owners, Gwen struggled to stay consistent on LinkedIn: “LinkedIn was the one area I just wasn’t giving the attention it needed. It requires a different tone, and I didn’t have the time.”
In February 2025, Gwen joined the £100 Posts Plan to free up her schedule—while ensuring her content reflected the authentic, professional image she wanted.
The Challenge
Consistency Without Compromise
Creating content that struck the right tone for LinkedIn—more professional than her usual channels—was time-consuming.
Gwen said: “Each post could take me up to two hours, and I needed to sound credible while still being me.”
She had tried using freelancers but found it frustrating: “The quality wasn’t there, the tone was off, and I didn’t feel understood.”
What Gwen really wanted was a partner who could:
- Save her hours each week
- Capture her unique voice
- Deliver posts that felt aligned with her message and audience
The Solution
Professional, Personalised LinkedIn Content
Gwen now receives three expertly written LinkedIn posts per week—for both her personal profile and company page—that align with her monthly goals and campaigns.
“It’s like I’ve delegated to a team that totally gets me. I still have visibility, but I don’t need to micromanage. It just feels like an extension of my team.”
Gwen especially values:
- The simplicity of onboarding
- Direct contact with her content manager
- Posts that reflect her tone—not generic AI copy
“They’ve really nailed my voice. It sounds like something I would write—but better!”
Posts Crafted
Click on a post to make it larger
“100 Pound Social has really nailed my voice. It sounds like something I would write—but better!”
The Results
Hours Saved and a More Visible, Trusted Brand
Since joining 100 Pound Social in February 2025, Gwen has seen a measurable uplift in her social media performance—and peace of mind:
- Impressions up 237%
- Engagement up 324%
- 18 hours saved per month
“That time I’ve saved is priceless. The consistency has made people start noticing—and interacting.”
Gwen now feels fully supported by a UK-based team who understands her business and values:
“Authenticity matters in my world. I love that real people—not AI—are writing my content.”
“As a solopreneur, your time is precious, which makes 100 Pound Social a no-brainer.”
“Authenticity matters. I love that real people—not AI—are writing my content.”
If you’re looking for engaging content written by real people and in your voice, we’d love for you to come and work with 100 Pound Social.
Click here to select a plan and sign up.
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Victoria Lee
Victoria Parrott
